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The ‘hero’ section has become a key element of any good quality website. The best part about generating a hero section is that there are plenty of ways in which one can be implemented, ensuring your business stands out from the crowd. But what exactly is ‘hero’ text, why is it so important and how can you create ‘hero’ text or a ‘hero’ section yourself?


What is ‘hero’ text?

A ‘hero’ section is the first thing a visitor will see when they happen across your website. It’s the area that shows up immediately after the site loads up. It usually appears right underneath the logo and/or menu. ‘Hero’ text is part of the ‘hero’ section and is usually the first chunk of copy a website visitor sees. ‘Hero’ text should include specific information about the following things:

  • What it is you’re offering – this could be products or services
  • Reasons as to why people should put their trust in you – do you have lots of experience in the industry?
  • The benefits of choosing you over your competitors – are your products and/or services more specific or easier for your customer to get hold of, for example?
  • What action a customer should take next – ask them to contact you

The ‘hero’ section is the perfect opportunity for you to display your logo, so if it’s in need of an update, then make sure you do this before implementing a ‘hero’ section or before drawing more attention to it if you already have one. If you need help doing this, then you’ll be able to count on us here at Kumo Digital. We have a team of marketers who will be able to update your website and optimise it accordingly through our expert SEO services.


Why is ‘hero’ text important?

According to the Nielsen Norman Group, it takes website visitors between 10 and 20 seconds to decide whether or not they should stay on a website page or not. In order to keep people on your website, you should make the landing page as captivating as possible and this responsibility often lies with the ‘hero’ section. 

Website visitors need to stay on the landing page long enough to learn about the products and/or services you offer. Once they know this, they’re more likely to enquire with you and your leads then convert into a customer/sale. In order to achieve this, you’ll have to provide website visitors with the following information:

  • What it is you do
  • Why they’ve come to the right place
  • The benefits they can experience if they choose you
  • What they should do next

This is why the ‘hero’ section is so important; it’s what draws your potential customers in but it’s also the very thing that keeps them on your website. If you don’t have a ‘hero’ section already, then here’s how you can create one yourself.


How to create ‘hero’ text

Whether you create a ‘hero’ section yourself or if you hire a professional, such as us here at Kumo Digital, there are several key elements and things to think about when creating ‘hero’ text.


Use a captivating hero image

Often referred to as a ‘hero’ image, this appears on the landing page and could be anything from a professional photograph to a graphic design. You could also switch out an image for a video if you’re really wanting to make an impression on your website visitors. 

The type of image or video you use will usually determine how it’s placed and what comes afterwards. There might even be text or hyperlinks in the foreground as opposed to above or under the image. It really just depends on your individual taste or your business brand. Images and videos are an easy way to grab people’s attention so make full use of it.


Generate an attention-grabbing headline

The headline in a ‘hero’ section should grab the attention of your website visitors, almost straight away. It should be captivating enough that visitors don’t want to hit the ‘back’ button in favour of one of your competitors’ sites. In order to generate such a headline, you should write between one and three sentences that perfectly sum up your business, what you offer and why someone should choose you.


Follow it up with a powerful subheading

A subheading is almost an extension of the headline, but again, it should only be one or two sentences long – no more. The sub-section, under the subheading, gives you the opportunity to expand on the information you have given previously, in the headline.

However, you should still keep that information brief. You usually provide details about your products and/or services as well as what it is your business stands for. Considering the nature of the information you’re providing, you should look to keep this section as up to date as possible.


Add a ‘call to action’

A ‘call to action’ (CTA) is also paramount to generating ‘hero’ text. It should entice the website visitor in and encourage them to get in touch with you. In turn, you’ll then get more leads and questions about the products and/or services you have available. Without a clear, simple CTA, your website visitors might forget to do the most important thing – enquire.


Kumo Digital are highly-experienced professionals in the marketing industry. As such, we’re able to provide specific services, including SEO, PPC, website design and content creation. For more information about how we can help you today, get in touch with a member of our dedicated team – we’re always happy to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.