Why Are Blogs Important in Marketing?

When you think of a content marketing strategy, the first thing you’ll likely think of is a blog. It’s the bread and butter of a content writing specialist, and it’s important for SEO, mainly because you can fit all of the relevant keywords into the copy as much as possible, without the risk of keyword stuffing. But why are blogs so commonly used in this way? Why not use another element of the website to do the same thing? Let’s delve deeper into the world of blogging and why it’s integral to the marketing industry.

The importance of a blog on your website

A blog is an integral aspect of a website. The very fact that there are around 600 million blogs across the World Wide Web is a testament to their popularity and importance. But why are they so widely used? What benefit would there be of having another page on your website? Let’s take a closer look at the importance of having a blog on your website:

Increased website traffic

If you can target topics with high search volumes, which is something we can do here at Kumo, then you’ll have more of a chance of appearing high up in the search engine results pages (SERPs). The higher up your content ranks, the more traffic that article will receive. Once someone sees it on page one of Google, they’ll click on the content and then click through again to somewhere else on your website, whether you’ve internally linked to it or not. This way, you’ll experience increased website traffic. 

Attraction of new customers 

A blog has the ability to show your prospective customers, and existing ones, what you do. The more information you have, the more trust is built. As such, people will steer towards your brand rather than go to your competitors for the same thing. If your readers can trust that you know your industry and your trade, and that you’re customer-focused, then you’ll attract new customers in no time. All of which is made possible with the addition of a blog. Just make sure you’re regularly posting on there.

Showcasing the talents of your business

Blog posts are a great way of showing your readers what your company has been doing and what you know. Use your expertise to your advantage and showcase your talents to your prospective customers, and set yourself apart from your competitors by showing that you know what you’re doing. 

Aside from informative articles and content providing hints and tips, you can also report on anything your company has done for charity, or report on something new that you have, such as new additions to your van fleet or a brand new, high-tech machine that’s just been rolled out. If it’s positive and relevant, showcase it on your blog for the world to see.

Supporting social media efforts

Having some corresponding content to go alongside your social media posts will not only help to boost traffic to your website, but it will also give your social media platforms some additional exposure. Essentially, it extends the range of the content you’re producing. Not only will your website readers and customers see the blog posts you’re writing, but so will your social media followers. This is especially beneficial if you have more than one social media account. Make sure to add your new blog content to all of your networking sites to ensure engagement.

Building trust between your business & your clients

By showing your readers and prospective customers what you can do, and also by providing them with tips and informative articles about the industry, you’ll build trust between yourself and them. They’ll realise that they can take you at your word. For example, if you’re a waste management company, then explain the importance of receiving a waste transfer note to ensure waste is being disposed of properly. 

A waste transfer note gives customers peace of mind that their waste won’t be fly-tipped. If you’re advising your readers to ask for such a document, then they can trust that you aren’t in the habit of illegally fly-tipping waste; otherwise, why suggest it? Giving your readers help and advice in this fashion will build trust, which is something that could be the difference between them choosing your business or that of your competitor.

Differentiation between your business & your competitor’s

A blog is a great way to set yourself apart from your competitors, especially if they don’t have one themselves. If they do, then it could all come down to the content you’re publishing. Look at what your competitors are writing and top it. Think outside of the box. If you can distance yourself from them and create your very own USP via your blog and the content that’s published on there, then you’ll soon be on your way to increased traffic, leads and conversions as a result.

What is the future of blogging?

Blogging has undergone quite a transformation since it was first created back in 1994 by Justin Hall, a Swarthmore College student in the USA. Back then, it wasn’t even referred to as a “blog”. Instead, it was called a ‘personal homepage’. It wasn’t until 1997 that the term “weblog” was coined. But then, in 1999, that term was shortened to simply “blog”. This is, basically, what internet users will recognise today. 

However, back in 1999, blogs were extremely basic. The interface was extremely stripped back. Colour was absent, mostly having a white background, and images were hardly used. Blogs were simply a stream of text that people skim-read. Fast forward to today, and blogs have fancy backgrounds, foregrounds, text boxes, internal and external links, interactive elements, moving images, video embedding and more. As technology advances, so does the world of blogging. 

Seeing as the face of the blog is ever-changing, it shows absolutely no sign of slowing down or becoming less popular. Blogging evolved with the invention of YouTube in 2005, when people put down the keyboard and picked up a video camera, recording their lives and putting videos online rather than utilising the written word. This became known as a “vlog”. If blogging can evolve from its original form into a moving image, then what else could blogging become? There is a future in blogging, but the question is, “which direction is it going in?” We’re yet to find out.

How can you start a blog for your website?

Implementing a blog on your website is a straightforward and cost-effective task, especially with the help of professionals. Most digital marketing agencies, such as us here at Kumo, will be able to add a blog to your website effortlessly. We can also be counted upon to produce a wealth of content to display on there. 

Whether you want a selection of blog posts to get you started or want an ongoing writing service, undertaken by a team of content specialists, we will be on hand to help you. We offer expert copywriting services, from website page copy to quality articles. 

With this in mind, you should choose Kumo to develop your blog page and write your blog posts on your behalf. We will keep you in the loop every step of the way, asking for your approval before putting anything live on your site. For article writing services you can trust, look to Kumo today.

If you would like further information about our content writing services, or to learn more about our SEO, PPC and website design services, to name just a few, get in touch with a member of our friendly, knowledgeable team – we have clients across the country, propelling their business into the spotlight and setting them apart from their competitors.