8 of the Best AI Content Writing Tools to Use if You’re Not a Professional Writer

If you’re not a professional writer, then it can be daunting to create your own content. There’s a need for content to be high-quality, and that includes getting the spelling and grammar right, as well as ensuring you’re presenting accurate and up-to-date information. But when you don’t have access to a professional writer, like the ones we have here at Kumo, it’s difficult to produce quality content on your own. This is where the invention of AI comes into play. 

While we shouldn’t be relying solely on AI to produce content, it should be used as a crutch and time-saving tool for those who want to produce copy that’s of a high standard. With this in mind, you should combine the AI with your expertise. This is because AI content needs to be fact-checked and checked for Americanisms if it’s going on a British site (read our blog post about how to check for Americanisms in your British copy). 

However, if you find that you don’t want to use AI, or if you’re struggling, then there’s another thing you can do to make sure that quality content is being published on your website – hire a professional copywriter. Here at Kumo, we have a specialist team of marketers, including expert content writers who are always on hand to produce quality content for your site, whether it be for website pages or your industry-specific blog.

Regardless of the industry or sector you work in, and no matter where you might be based in the country, you’ll be able to rely on the knowledgeable team here at Kumo to propel your business into the spotlight with quality content.  But in the meantime, we’ll be discussing which AI platforms you should use if you want to produce content for your site. All of these are easy to use and navigate, even if you aren’t a pro. So, here are eight of the best AI writing tools for non-professional writers:

 

1. ChatGPT

ChatGPT is one of the most versatile AI writing tools on the market right now. Whether you’re drafting blog posts, generating ideas, writing emails or producing microcopy (like product descriptions and social media posts), ChatGPT can generate quality content in just a few seconds, based entirely on the instructions you give it. So, who does ChatGPT suit the most? Typically, it’s best for blog post writing, brainstorming ideas, email writing, content outlines and rewriting and summarising content. However, just like any AI tool, there are both pros and cons to ChatGPT. Let’s take a closer look:

What are the benefits of ChatGPT?

• It’s easy to use
• It’s versatile
• It supports multiple writing styles
• It’s great for editing and expanding ideas

What are the problems with ChatGPT?

• The output quality is hit and miss
• The content will need to be checked over by a human professional writer
• It often needs to be fact-checked 
• Grammar and spelling are often American and will need to be changed to British English manually

 

2. Jasper

Jasper is designed specifically for marketers and businesses that regularly produce content for their website, whether it be web pages or blog posts. It can include templates for articles, advertisements, emails and landing pages. As such, it’s ideal for teams that require consistent messaging. Using Jasper would be ideal if you want to produce marketing copy, long-form blog posts, sales pages and brand voice consistency. But just like ChatGPT, there are advantages and disadvantages to using Jasper to generate copy, so let’s find out what they are:

What are the benefits of Jasper?

• Templates are marketing-focused
• There are brand voice features available
• Strong collaboration tools can be used

What are the problems with Jasper?

• Its useful and advanced features require a paid monthly subscription 
• Content will need to be fact-checked
• Grammar and spelling need to be checked for Americanisms
• It can be more expensive when compared to other AI content generators
• It can feel overwhelming for casual users 

3. Grammarly

Although Grammarly is known more as a grammar and spelling checker, it does now have an AI feature that helps non-professional writers to rewrite sentences, improve clarity, adjust tone and generate content suggestions. Grammarly is best for editing, proofreading, improving overall readability and ensuring professional communication. But there are some pros and cons to using Grammarly, such as:

What are the benefits of Grammarly?

• Grammar corrections are excellent
• It has an easy browser integration
• It can present helpful tone suggestions

What are the problems with Grammarly?

• It’s better as an editor rather than as a tool to generate full articles
• Advanced features require a paid subscription on a monthly basis
• It can be glitchy 
• It requires refreshing, recaching and reinstalling to work properly again once problems start to occur 

 

4. Copy.ai

Copy.ai specialises in creating short-form marketing content quickly and easily. It’s useful for company owners and small businesses alike who want to write persuasive copy without the need to hire a professional writer. However, using AI doesn’t remove the need for intervention by an experienced copywriter, which is already a disadvantage of Copy.ai. 

However, there are some ways in which it’s useful to businesses, including writing product descriptions, social media posts, email campaigns and marketing copy. Even though we’ve just touched on a con of using Copy.ai, we’re going to look at both sides of the story: both the benefits and the disadvantages.

What are the benefits of Copy.ai?

• Its interface is user-friendly
• Content generation is fast
• There are built-in templates available

What are the problems with Copy.ai?

• It’s less suited for long-form articles
• Generated content will ned some form of refinement
• The copy it produces needs to be checked by a professional writer
• The accuracy of information can be hit and miss
• Grammar and spelling can be American and will need to be manually changed to British English

5. Writesonic

Writesonic offers a balance between long-form writing and marketing content. It can generate blog posts, landing pages and SEO-focused articles on demand. People will generally use Writesonic for writing SEO articles, website copy, blog post content and ecommerce descriptions. But this too has benefits and disadvantages to its use, including:

What are the benefits of Writesonic?

• It has a good range of writing tools
• Its features are SEO-friendly
• Multiple content formats are supported

What are the problems with Writesonic?

• The content output quality will vary
• Grammar can be American, and so will need to be manually edited to present British English
• The content will need to be fact-checked for accuracy 
• More advanced features are reserved for premium monthly subscribers 
• Copy will need intervention by a professional writer to ensure optimum content quality

 

6. Rytr

Rytr is budget-friendly and ideal for content creator beginners. It offers a simple interface with templates for things like emails, blog posts, business writing and social media. To reiterate, Rytr is best for beginners, budget-conscious users, short-form content creation and basic blog post writing. If you want basic content, then this is the AI content creation tool for you. But what are the pros and cons?

What are the benefits of Rytr?

• It’s budget-friendly
• It’s easy to use
• Content generation is fast

What are the problems with Rytr?

• Copy will need to be checked by a qualified copywriter 
• Grammar can be American, so it’ll need to be manually changed to British English 
• Information can be inaccurate and will need to be fact-checked
• It doesn’t have as many advanced features when compared to other AI writing tools
• Long-form content can pose a challenge and be more time-consuming to edit, which will require a professional writer to do on your behalf

7. QuillBot

QuillBot focuses on rewriting, rephrasing and improving existing onsite content, rather than creating content from scratch. To summarise, QuillBot is best for rewriting paragraphs, summarising important documents, improving readability and avoiding repetitive wording. But yet again, there are both pros and cons to using QuillBot as an AI writing tool, and they include:

What are the benefits of QuillBot?

• It can paraphrase in a way other AI writing tools can’t
• There are multiple writing modes available
• The summarisation tool is useful to businesses with limited time

What are the problems with QuillBot?

• Original content creation is limited
• The original copy is needed for it to do its job 
• It should be used in combination with another AI writing tool
• Any copy that is regenerated, reworded, or paraphrased will need to be proofread by a professional writer 
• It can include American grammar in its reworded content, which will need to be manually changed to British English by a copywriter
• Regenerated content will need to be fact-checked, which can take time

 

8. Notion AI

If you already use Notion for note-taking or project management, Notion AI adds writing assistance directly into your workspace. It can generate meeting notes, outlines, blog drafts, and summaries without switching between different applications. It’s best for productivity, team documentation, content planning and internal knowledge bases. However, there are some pros and cons to using Notion AI:

What are the benefits of Notion AI?

• Integrated into Noiton
• Great for organising ideas
• Useful for collaborative work

What are the problems with Notion AI?

• It only works best when within the Notion ecosystem
• It’s less specialised than other AI writing platforms
• Copy will need to be checked for grammatical errors
• Content needs to be fact-checked 
• Content may need to be proofread by a professional copywriter

 

 

Kumo is pleased to provide a wide range of digital marketing services, including content creation, SEO, PPC, website design and more. You can rest assured that our team of dedicated experts can set you apart from your competitors with excellent content creation and copywriting services. If you’d like further information about how we can help you today, get in touch with a member of our friendly, specialist team – we’re always happy to hear from you.