Category: Copywriting

You might have heard of content repurposing if you work in the marketing industry, whether you’re a content creator or not. However, if you’re new to the world of content creation, then you might not be aware of what, exactly, content repurposing is. In this article, we’re going to be explaining what content repurposing is, […]

Short-form content is more widely used in the marketing world than you might have otherwise thought. From micro-copy to e-commerce and everything in between, short-form content can also cover infographics, posters and even short videos. It’s a common content type because it’s cost-effective, less resource-intensive and simple to churn out.  But is short-form content really […]

Every marketer’s aim is to appear as high up in the search engine results pages (SERPs) as possible. Part of doing this effectively means knowing and understanding what Google wants from your copy. What does Google like when it comes to content? What does it look for and favour in comparison to other content pieces? […]

When you think of a content marketing strategy, the first thing you’ll likely think of is a blog. It’s the bread and butter of a content writing specialist, and it’s important for SEO, mainly because you can fit all of the relevant keywords into the copy as much as possible, without the risk of keyword […]

When it comes to writing blog posts, you want to make sure that you’re creating content that will rank as highly as possible. The higher it ranks, the more traffic it receives. In turn, this will increase engagement and encourage readers to spend more time on the site.  If you’re using your website to sell […]