Category: Copywriting

Everyone, no matter who you are or the industry you work in, has a personal brand. It’s something that will pop into the minds of your customers and followers when they hear your company name. Your personal brand is also something that comes up on Google whenever anyone searches for you and it’ll also be […]

Content comes in a variety of different forms and is created for a number of different purposes. Depending on the purpose of the content, you might need to tailor your content to specific people, topics or subjects, for example. So when it comes to hub content and episodic content, there are some questions that need […]

Blog content is a fresh, creative way of keeping your readers up to date with company news and industry hints and tips. But like with everything, blog posts can become stale and outdated over time and they would therefore require refreshing and repurposing in order to meet the expectation of today’s modern audience. It will […]

Ensuring your website has an up-to-date blog or news page is paramount when it comes to building trust between your company and your prospective customers. It lets them know that you’re around and are aware of what’s currently going on in your industry.  Whether you’re an accountant with all the latest end-of-tax-year advice or own […]

Microcopy is found almost everywhere. Whether you’re scrolling through social media, walking the dog or looking for a new top on your favourite clothing website, chances are, you’re coming across microcopy without even knowing it – that’s the beauty of it. You’re reading it and taking in the message it’s trying to get across, subconsciously. […]