71% of internet users will access social media sites and networks at least once a month, according to eMarketer. That equates to around 2.46 billion people worldwide. Social media is the most ideal platform for content creators and influencers alike to make a big splash in terms of establishing a great first impression and retaining a strong and loyal audience.
You might have noticed that many people use Instagram, a photography and imagery-centred social media account, to debut the results of their creativity. Instagram can be used to display still images as well as videos and reels. There’s plenty of opportunity for content creators when it comes to the use of Instagram, but it’s not always simple to put content out there that will grab everyone’s attention. If you’re looking to make thumb-stopping content on Instagram, then you’ve come to the right place.
There are a variety of different options when it comes to displaying Instagram content. This is because you have a choice over typography, more so on Instagram Stories. You also have the option to tailor your captions directly to what it is you’re posting. You have complete control over what your audience sees, both visually and text-wise.
You could post a stellar image and have an even more excellent caption to go alongside it. But a caption on Instagram isn’t the be-all and end-all of creating thumb-stopping content on the ever-popular social media platform. However, where you shouldn’t place as much importance on it as the images themselves, it still needs to be looked at as a worthwhile accompaniment to your Instagram post.
You need to be careful when it comes to cropping your Instagram images. This is because you could be cropping out important aspects of the photograph that might well be the difference between making people stop to look at your picture or scrolling right past it and onto the next image in their Instagram feed.
Before editing your picture for posting on Instagram, make sure you take some time to look at the photograph properly. Look at the corners and the edges. Look at what’s in the background and what’s in the foreground. Look at the image in detail and decide whether cropping the picture would enhance it or hinder its impact.
Post an image that is rich in colour, for example, in order to make people stop scrolling through their feed and stop on your picture. You should be creative, but that can sometimes be difficult when you’re not feeling it. Instead, get some inspiration. See what other people are posting on their Instagram galleries and what they could be doing differently from you. How do their images look in comparison to yours?
Is it more bright and colourful or is it dark and moody in order to make an impact? If their following is greater than yours, but you both post similar content on the platform, then compare your imagery and find out what they’re doing right and where you’re going wrong. This will help you to post more attention-grabbing content on Instagram.
Instagram has a wealth of different ways in which creators can post their content. From adding images to your main gallery to posting on their Instagram Stories, there have never been more capabilities and features on the popular app than there are right now. So use this to your advantage. Use Instagram Stories to tell your online following a story, as the name would suggest. Think about the order in which you’re going to post those things in.
Are they going to be still images or moving ones? Will they have audio or will they be silent? Do you want your images to be accompanied by music or not? These are all questions you need to ask yourself when it comes to wanting to spin your audience a story using Instagram, whether it be on your main gallery or on your Instagram Stories.
Something you need to be able to do in order to keep your audience interested is to make sure that you’re posting consistently, but don’t be too sporadic. Essentially, you need to consistently post at a rate that you can realistically stick to, whether it be once a week, twice a week, three times a week or even once or twice a month.
Your audience needs to know that you’re worth following and that comes with reassuring them that you’ll be regularly posting new content for them to enjoy. If you’re too sporadic with it, then they aren’t going to know when to expect new content from you, making it less likely that they’ll actually stick around to find out. Be consistent but refrain from posting every single day so as not to come across too spammy.
Kumo is a highly-experienced digital marketing agency with over two decades of knowledge and expertise to draw upon. We have a wide range of digital marketing services on offer, including SEO, PPC, content writing, website design and more. For more information about how we can propel your business into the spotlight, get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.