Influencer marketing is a very effective, worthwhile marketing strategy that many content creators and digital marketers use to increase brand exposure, along with other things. It’s a relatively new technique that’s recently taken the internet by storm, so it’s no wonder that more and more marketers are trying to find ways to get in on the action. With this in mind, let’s go through what influencer marketing is, how you can find influencers to collaborate with and why you should bother giving it a try in the first place.
Influencer marketing is a popular strategy that’s used by many marketers to try and gain exposure online. Where your website and social media accounts will be great for exposure alone, this is an effective way of getting your content out there to as many relevant people as possible through someone else. It’s also cost-effective, maybe more so than traditional link-building strategies, but we’ll discuss that in more detail in a moment.
Influencers can be active across a wide range of different platforms. Most people will think, automatically, about bloggers and famous journalists. However, there are plenty of other entities online where influencers are publishing and sharing their content, including in the form of videos, photographs and podcasts, in addition to traditional blog posts and articles. Some of the sites you’ll be able to find influencers on include, but is not limited to, the following:
Finding influencers to collaborate with might seem like a daunting task, but it’s actually not that difficult to do, especially when you’re armed with the right information and are executing the proper tactics and strategies. Here are a few pointers to help you find influencers who will be likely to promote your business, its brand and your products and/or services:
You might be wondering why you should be bothering looking for influencers to collaborate with, and you’d be right in asking that question. But there are actually quite a few reasons as to why you should start looking into influencer marketing to help promote your business and everything that you do. Let’s delve deeper into the benefits of using influencer marketing:
If your business and, naturally, your brand are being advertised and promoted online by a popular influencer who is known for being honest and truthful, then that automatically adds credibility and authenticity to your company. This boosts trustworthiness and makes it even more likely that you’ll generate an increase in leads and, eventually, sales. This helps to set you apart from your competitors, especially if they aren’t using influencer marketing as a tactic themselves.
By making sure that you’re collaborating with a relevant influencer, then you know that your exposure is only going out to an audience who will be incredibly interested in everything that you have to say and everything that your business does and sells. This will increase website traffic, engagement and, eventually, it will also boost your leads and sales further down the line. It’s all about playing the long game, so don’t expect results overnight.
We’ve already mentioned how cost-effective it is as a marketing tactic. It’s arguably less expensive than link-building tactics, so it’s just another reason to give influencer marketing a try for your own business. Sometimes, influencers will offer to collaborate with you for free, or in exchange for you to give them exposure on your platforms. Talk and negotiate with the influencers you’re working with to come to an arrangement that benefits both parties.
Kumo is an experienced digital marketing agency with over two decades of knowledge and expertise to draw upon. We have a wealth of different marketing services available, including SEO, PPC, content creation, website design and more. For more information about how we can propel your business into the spotlight, get in touch with a member of our expert team today – we’re pleased to be able to service clients throughout the UK.
As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.