How to Improve Your Google Ranking

Improving your Google ranking is every marketer’s aspiration. It’s the number one aim in the industry to get as far up in the search engine results pages (SERPs) as possible. There are multiple techniques that marketers will use, with some being more complex than others. But what if we told you that it’s not as complicated as you might think to improve your Google rankings? Here are a few simple ways in which you can improve your Google ranking, more so if you’re a beginner or are simply wanting to learn more about SEO and optimisation in general.

Have an SEO optimisation strategy in place

Before any writing of content can take place, there needs to be a plan or a strategy to follow. This can include anything from keyword research to finding out who your audience is. Make sure you’ve done the planning and the legwork before embarking on your optimisation journey. There are many things involved with an SEO strategy or plan that you may not have thought about, from the inclusion of pictures and videos to writing concise meta descriptions. Here’s what your SEO optimisation strategy should include for the best possible results all round:

• Creating a list of high-performing keywords and phrases
• Analysing what’s already on page one of the Google SERPs
• Identify your competitors
• Create something original 
• Develop a hook
• Plan to optimise for on-page SEO
• Make provisions to optimise for search intent
• Ensure the website speed is quick
• Take on customer feedback 
• Improve on-page SEO
• Look more closely at local SEO 
• Shift your focus towards content design 
• Build links, both internally and externally

Publish content that is both relevant & authoritative

Content that is relevant, helpful and informative is what every internet search algorithm loves. It seeks that sort of content out in droves, leaving behind anything else that it considers to be low quality. Quality content ranks far higher than low-quality pieces, but what makes for a quality, authoritative piece of content? Let’s find out:

• Information is accurate and reliable
• It’s relevant and audience-focused
• It’s engaging and easy to follow
• It has a high level of expertise and authority
• It’s original
• It holds value
• It’s up-to-date and on-trend
• It’s visually appealing 
• It’s consistently well-written
• Spelling and grammar is up to scratch 
• It’s well optimised

Regularly update your content

Content is king when it comes to ranking in the SERPs. It holds more power than you might think, especially with the inclusion of keywords and phrases and internal and outbound linking. Search engines pay a lot of attention to what you’re publishing on the internet, which is why you should be taking the time to go through and update any content you’ve already published, even if it’s a decade old. There are multiple reasons for this. 

The first being that you can include more up-to-date information, facts and statistics. You can also add in some additional, on-trend and relevant information that wasn’t in there before. Perhaps you’ve learnt something new, or there’s been an update on something important to report on. As well as this, any content creator will know, keywords and phrases change all the time. 

They change with internet users’ search habits. They also change with the trends. From what’s on the television to common and recurring world topics, the world of optimisation is fluid. With this in mind, a content piece you wrote a year ago might not be as relevant now, so that needs to be updated in order to keep vows high and search engines happy, therefore boosting your ranking in the SERPs.

Have a link-worthy site

A link-worthy website refers to website pages that are content-rich, unbiased, helpful and authoritative. It allows website visitors to learn more about what they’re most interested in, therefore making it more likely that they’ll attract links from other websites, thereby aiding your SEO. Improve your credibility and authority by adding relevant links that people can click on within the text. 

For the extra edge, don’t give links a label like “click here”, because this has no value-added advantage in the search engines. Instead, use words and phrases like “book an appointment” or “get in touch” or “learn more about [topic]”. Not only will this help to get people’s attention, but it will also improve your rankings in the SERPs. This is especially the case if you’re going to use keywords to label important and relevant links.

Optimise for mobile

According to Statista, there were more than 63.2 million mobile internet users in the UK during 2022, which is around 93% of the country’s population. This figure is huge, giving us yet another reason to optimise our websites, blogs and other content types for mobile. Websites which are optimised for mobile can make for a better and smoother user experience (UX) when compared to websites that aren’t optimised for mobile use. 

While it might seem like a complicated venture to optimise an entire website for mobile, it’s actually far easier than you might think. Many website hosting platforms have a tick box that can be clicked on, allowing you to automatically optimise a site for mobile without having to lift a finger. Optimise for mobile to harness those additional views and for increased website traffic, especially now we know how many people in the UK alone are using a mobile device to browse the internet.

Kumo is pleased to provide customers throughout the UK with sterling digital marketing services that will propel your business into the spotlight and set you apart from your competitors. From SEO and PPC to content writing and website design, our experienced team of marketing professionals will be on hand to help. If you would like further information about the marketing services we provide, get in touch with a member of our friendly, knowledgeable team today – we’re always happy to hear from you.