How to Increase Domain Authority

Domain authority, otherwise referred to as DA, is a search engine ranking score that’s developed by Moz. It predicts how likely a website is to rank in search engine results pages (SERPs). The score ranges from 1-100. 

Essentially, the higher the score, the stronger the domain authority your website has. While domain authority alone isn’t a direct ranking factor used by the Google search engine, it’s still a useful tool for measuring the overall strength of your website when compared to that of your competitors. 

To increase your domain authority, there are some simple ways to do so. In this article, we’ll be giving you some strategic and proven approaches used for increasing domain authority. So, let’s delve deeper:

Build quality backlinks

Backlinks remain one of the most important factors when it comes to influencing domain authority. This is because they focus on earning links from high-authority websites. Also, getting backlinks from relevant websites in your niche will put you ahead of the curve. 

Finally, to increase domain authority using backlinks, avoid spammy or low-quality links, just to be sure. But, you might be wondering what some of the most effective strategies are when it comes to building quality backlinks? Here are a few ways in which you can do just that:

• Carry out digital PR campaigns
• Gust post on reputable industry blogs
• Reach out to relevant bloggers and journalists
• Create data-driven or original research content
• Get listed in credible directories, where possible

Create link-worthy content

If you do not have quality content on your site, then people will not link to it. Therefore, Google will crawl it and assume it’s no good. This forces you further down in the SERPs where no one will see your website link. Not only does your content have to be good quality, but it also has to include correct spelling and grammar, at a minimum. 

Alongside this, you also have to create the right types of content that will work to increase your domain authority effectively. For instance, the content types that will naturally attract backlinks include: in-depth guides, case studies, original research, infographics, roundups and statistics articles. 

Improve on-page SEO

Strong on-page SEO will make your website even easier to understand and to rank well in the SERPs. But what does it mean to poptimise on-page SEO, and what should you be focusing your optimisation on? Essentially, you’re updating elements of that website page so that it will be noticed by the search engines when crawled. 

The things that the Google algorithm will be searching for, and the elements that you should be optimising for good domain authority results, include title tags, meta descriptions, header structure, internal linking, URL structure and even keyword placement and volume of keywords used. 

Strengthen internal linking

Internal links, which refer to links from one page to another throughout your own website, will help to distribute authority across the site itself. It helps to keep website visitors on your website, therefore reducing bounce rate, increasing traffic and improving the potential for leads, conversions and sales. Strengthening internal linking will help search engines to understand your content hierarchy effectively. But how can you do it? Some of the best practices include:

• Using descriptive anchor text
• Avoiding orphan pages (which are pages that have no internal links)
• Linking from high-traffic pages to important ones

Remove toxic links

While quality backlinks will only strengthen your domain authority, low-quality ones will simply hinder and reduce it. The last thing you want to do is harm your domain authority, as it undoes everything that you’ve just worked hard to create. Maintaining a clean backlink profile protects your domain authority growth, essentially. So, how can you remove those toxic links from your site? Start by auditing backlinks using tools like Ahrefs or SEMrush. Then identify spammy or irrelevant links and disavow harmful links, if necessary. 

Improve technical SEO

Technical SEO can be tricky. But it’s critical to ensuring search engines can crawl and index your site effectively and efficiently. While you can improve website page speed, make your website mobile-friendly, fix broken links, ensure proper indexing, use HTTPS or optimise core web vitals, technical SEO work should be left to the professionals at digital marketing agencies, such as us here at Kumo. 

We have a team of experts at the heart of everything we do. With over two decades of industry experience behind us, we’re the ones to count on if you want to increase domain authority in the right way and maintain those results indefinitely. 

Technical SEO is just the tip of the iceberg with Kumo. We have content writers, PPC specialists, website designers, graphic designers and more at the helm of our operations. To propel your business into the spotlight, regardless of where you’re based or the industry you work in, choose Kumo today.

If you would like further information about our SEO, PPC, content creation, website design and graphic design services, then get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.