5 Benefits of AI for Content Marketing

AI in content marketing might be more beneficial to you than you might have otherwise thought, especially when you consider the benefits it has to offer you. However, there are some cons that you’ll need to take into account before choosing whether or not AI-generated is the right option for you. In this article, we’ll be touching on the advantages and disadvantages of AI-generated content, putting particular emphasis on the benefits it has to offer you as a marketing specialist:

What is AI-generated content?

AI-generated content is copy that has been generated using AI technology, such as Jasper or ChatGPT, to name a couple of programs. These websites can be used to generate content for blog posts, articles, website copy, product descriptions and other marketing materials. AI-generated content helps to speed up writing time, which is why so many marketing managers are looking to it to help them with their marketing ventures. But alongside its many benefits, some cons need to be taken into consideration before you decide whether or not to use AI to generate your content for you. 

5 benefits of AI-generated content for marketing

AI has the power to undertake scores of content marketing tasks to make your operations more streamlined and time-effective. It allows you to spend more time on value-added tasks, while doing all of the hard work for you. Alongside saving time, which we’ll talk about in more detail, there are many other benefits to be had by opting for AI-generated content, and they include the following:

1. Efficiency & scalability

AI can produce an article that is thousands of words long in a far quicker time than a human writer. If you’re pushed for time or if your client doesn’t have many hours assigned to them, then an AI program might be the best way forward when it comes to improving efficiency and productivity. In addition to this, AI makes content far more scalable. This enables you to spend time on other aspects of your job, whilst simultaneously creating long-form content with the click of a button. 

2. Provides automated insights

Businesses and marketing teams will pick up customer behaviour and ongoing trends in order to be more effective when making decisions. With this in mind, AI helps to scrape real-time customer behaviour and other pieces of data from a large dataset. AI will enable automated insights that can be used so you can make decisions about:

• Marketing campaigns
• Product development
• Pricing strategy
• Priority setting

3. It’s a cost-effective solution

AI programs that are capable of generating content are available either free of charge or for a small fee each month. This is far cheaper than hiring an additional writer. While this shouldn’t be used as a replacement for a human writer, AI programs should be used in conjunction with your copywriter instead. 

Content writers can continue to do their thing, but if time is lacking or if your client has a short number of hours assigned to them, then a copywriter can use AI to create long-form articles, for example. This is more cost-effective than hiring an additional freelance writer or taking on a new permanent member of staff.

4. It helps to improve SEO

AI programs will crawl thousands of online documents to absorb information. As a result of viewing all of this content and information, generators choose keywords to improve search engine optimisation (SEO). It can also suggest keywords to a human writer, without the copywriter themselves having to do the research, which could take more time. By using the suggested keywords, the content you create as a result might well appear high up in the search engine results pages (SERPs).

5. It aids with writer’s block

Writer’s block is a common hurdle for content writers alike. Most copywriters, at some point or another, have experienced writer’s block at some point in their careers. However, AI programs can help to create the bare bones of an article that a human writer can flesh out. It will give them prompts and some motivation to generate new content from almost nothing. This helps to maintain originality – yet another benefit of AI-generated content.

Are there any cons to AI-generated content?

While we’ve just gone through some of the ways in which AI-generated content can benefit your marketing campaign, AI isn’t always what it’s cracked up to be when it comes to content creation. There are several cons that balance out the advantages, from a lack of personality to plagiarism issues. Here are the other disadvantages of AI-generated content that you might not have thought about:

• Quality concerns – AI-generated content is often repetitive, is written in American English and has a robotic tone of voice. Often, AI-generated content can be spotted a mile off, thanks to its low quality
• Possible plagiarism – AI takes information from the internet and regurgitates it for republishing and consumption. It’s not always effective when it comes to rewording phrases, often making plagiarism an issue
• Algorithms devalue AI-written content – search engine algorithms don’t look too kindly on AI-generated content, often pushing it further down in the SERPs when compared to content written by a human
• Lack of personality – AI-written content has a robotic tone of voice, often lacking in any type of personality or fun tones. While this might be good for some industries and sectors, it doesn’t always work for others 
• Human time is still needed – AI-generated content still requires the help of a human writer to edit and proofread the content it’s come up with, meaning you still need a competent writer at the helm of your operations

Kumo is a dedicated digital marketing agency with over two decades of experience in the industry. Offering SEO, PPC, content writing and website design services, to name just a few, we can be counted upon to propel your business into the spotlight, setting you apart from your competitors. If you would like further information about our digital marketing services in Nottingham, then get in touch with a member of our friendly, knowledgeable team today – we’re always pleased to hear from you.