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Engagement is crucial when it comes to building a loyal audience online. Whether you’re using social media or run a blog, there are multiple ways in which you’ll be able to increase the amount of engagement you receive. 

Today, we’ll be focusing on growing an audience on social media, together with the importance of growing the amount of engagement you get. Here are a few tips for growing your social media audience and, subsequently, increasing engagement levels across the board.


1. Post as consistently as possible

Social media needs to be updated on a regular basis to grab and keep people’s attention. The goal is to create and post eye-catching content that can be easily shared and enjoyed by a wide range of people. The more generic it is, the higher the likelihood is that it’s going to receive lots of attention and, therefore, engagement. 

This is why it’s important to keep the posting of your content as regular as possible. However, a posting schedule could look very different for each user. Some deciding factors, depending on if you’re posting on a personal or business account, could be:

  • Age of your audience
  • Demographics
  • The market that applies to you
  • The size of a company 
  • The number of followers you have already
  • The products or services you sell or offer
  • Your niche (are you into cooking, baking, sports, wellness, lifestyle etc?)


2. Join in with the discussion

Social media is, as the name would suggest, designed for people to be sociable. With this in mind, connecting with your audience and communicating with them is paramount. This is because it enables you to build a rapport between yourself, the content creator, and your followers. There are loads of ways in which you can join the discussion online, including:

  • Answering any questions your followers might have
  • Joining Facebook or Twitter groups that are related to your niche
  • Holding a Q&A session 
  • Hosting a live stream on platforms such as Instagram or Facebook
  • Responding to comments that have been left on your blog posts, articles or social media posts in general
  • Using hashtags on social media to allow them to be curated into a specific feed
  • Posting questions or adding calls to action (CTAs) to your content, either at the end of a blog post or as a caption on a social media post


3. Carry out surveys, polls & competitions

Polls, surveys and questionnaires all require your followers to engage with you. Even something as simple as ticking a box or choosing an option from an A-D list still counts as engagement and you should use this to your full advantage if you’re noticing your engagement figures are starting to dwindle. 

Lots of social media platforms these days allow for polls and surveys to be conducted, including Instagram and Facebook. It could even be something that’s fun for your followers to take part in, like a Halloween or Christmas quiz where the right answers are given after every question.


4. Curate content to make sharing online more simple

This might sound like a lot of effort, but it’s really not going to take much time at all to do this. As already touched upon, hashtags are a great way to curate content online as it’ll allow related content to be grouped together, searched for and, subsequently, viewed by people who have gone out of their way to search for that specific hashtag. Curating content has never been easier with the ability to share, Retweet or repost a wide range of things across social media. Content you could curate includes the following:

  • News articles
  • Write-ups about your business 
  • Informative articles and blog posts
  • User-generated videos, videos, photographs and other pieces of content that’s relevant to you


5. Respond to your audience in good time

Social media needs to be used in real time. If one of your followers has taken out the time and made the effort to post a comment or a question on your social media post, then you should respond to them as quickly as possible. 

Not only will this help to keep your followers happy and loyal, but it’ll also help to build trust and a rapport between yourself and your audience. They need to feel as though you’re there to help and guide them, as well as provide them with excellent, quality content that they’ll always enjoy.

According to Ledgeview Partners, a technology consulting company, 54% of people worldwide will view brands that respond to customer questions or feedback on social media platforms as more favourable and trusting than those who don’t bother. With this in mind, you should take out the time to respond to your audience, no matter what it is they’ve posted in response to your content.


6. Crosspost content on multiple channels

There are multiple social media platforms around these days that you can use to try and reach a variety of audiences. For example, those who use TikTok might not be on LinkedIn and vice-a-versa. If you have an online presence on as many relevant platforms as possible, then you’ll reach a wider audience as a result. 

Crossposting involves posting the same content on different platforms. For example, let’s say you wrote an article about the best places to go pumpkin picking this Halloween, then you’ll be able to post the content on, not only Facebook, but Twitter as well. 




Kumo Digital has a dedicated team of SEO, PPC, website design and content specialists at the heart of everything we do. Regardless of the industry you’re in, you’ll always be able to look to us to propel your business into the spotlight, setting you apart from your competitors. If you would like further information about how we can help you and your brand today, get in touch with a member of our team – we’re always pleased to be able to offer a range of marketing services. With over twenty years of experience behind us, you’ll be able to count on us every single time.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.