7 Tips for Creating a Blog Post Last Minute

Content creation requires someone to be flexible and reactive. This means that there could be some points where deadlines are tight, and briefs have been given late. If this is the case, then it’s important you’re armed with the knowledge of what to do when creating last-minute blog posts. In this article, we’ll be giving you seven tips for creating a blog post at the last minute, from writing your introduction at the end of your work to editing strategically. Here’s how to produce a blog post at the last minute.

1. Narrow down your focus

When time is limited, you should avoid any complex topics or subjects. You should also avoid touching on topics that require extensive research or something that you don’t know much about. Stick to a simple, straightforward topic and run with it. We’ll talk more about relying on your existing knowledge later on in this article.

2. Create a simple blueprint before writing

When creating content last-minute, it’s important to have a basic blueprint of what you’re going to write about, the amount of research needed and the general structure of the piece. This gives you a clear plan and outline to work from when the time comes to sit down and write the content, which is especially useful if you’re pushed for time.

3. Write the introduction at the end

While this might sound odd, sometimes it’s best to write the introduction for your content at the end of the process. Take this post, for example, I have presented you with seven points about writing last-minute content, but I have left the introduction till last. Why? I like to do it because it gives you direction and context for the article you’re writing. 

You already have the content presented to you on a plate. This way, you don’t have to keep checking back to your introduction to remember what you should be including in your piece. Use the fresh body of content that’s recently been written to craft your introduction. See it as inspiration for the introduction generation.

4. Rely on existing knowledge

Last-minute articles need to be executed quickly, but accurately and to a high standard. Usually, content that has a deadline will leave little room for research and reading around. Therefore, plan content to be within the remit of your existing knowledge. This means that you’ll spend less time researching and fact-checking. 

However, you should still fact-check and provide sources of information when presenting facts and statistics. Never give incorrect information. Double-check that what you’re saying is accurate before publishing. If you aren’t sure, consult an expert in the field, who is usually the client you’re writing for.

5. Be clear 

A great way of creating a blog post when you have very little time is to aim to be as clear and as concise as possible. This includes adding headings, both H2s and H3s, as well as the inclusion of short paragraphs, bullet point lists, numbered lists, step-by-step instructions and more. 

According to Crazy Egg, 73% of people skim over the blog posts they come across. This, therefore, means that the clearer your blog post is, the more likely it is that someone will skim over your blog post and still understand the angle and context. As such, they still gain value from your content, even if they haven’t taken the time to read it all in full. 

6. Don’t aim for perfection

In order for content to be perfect, from start to finish, you would need to spend a considerable amount of time on it. Sometimes, it can take weeks to get content just right, even if it’s only a thousand words long. But when you’re working last-minute, it’s not feasible to do this. 

As such, you should refrain from aiming for perfection in the first place. This doesn’t, however, mean that you can skimp on the proofreading, editing or compromise the general quality of the piece to get the job done as soon as possible. 

There are parameters that you need to be working within. Instead, focus on clarity, structure and usefulness of the content. But still make sure that the content is grammatically correct. Make time for editing, which brings us onto the next point…

7. Edit strategically

If you want to create a blog post last minute, then a great time-saving tip is to prioritise essential edits. This is far more valuable than foregoing the proofreading and editing stage completely to save time. You still need to provision for editing and proofreading so as to safeguard its value, accuracy and quality overall. 

Essential edits include things like fixing grammar and spelling errors, removing repetitive sentences and ensuring headings match the content seamlessly. Something else you can do is to read the content out loud, from top to bottom, to enable you to pick out mistakes as quickly as possible, as accurately as possible.

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