7 Ways to get People to Sign Up to Your Online Newsletter

There are multiple benefits of company newsletters that you might not have thought about, which is why it’s important that as many people as possible are signed up to it. It’s one of the more powerful tools in your digital marketing toolkit. It keeps your audience engaged, nurtures leads and builds strong, long-term relationships. However, getting people to sign up to your newsletter is easier said than done, but it’s paramount that they do. In this article, we’ll be detailing 7 ways to get people to sign up for your online newsletter. Let’s take a closer look:

1. Provide a clear & attractive value proposition

People won’t sign up to your online newsletter unless they know what’s in it for them. With this in mind, you should be clear about the kind of content they’ll receive, how often you’ll email them with new content and the benefit of subscribing to your online newsletter. This makes people aware that you’ll always be sending them new content that they can look forward to receiving. 

You just need to make sure that you follow through with your promises to keep people signed up, rather than signing up for your newsletters for a few weeks only. Not only do you want to attract new newsletter signups, but you also want to retain them, so make good on the promises you’re making, especially if you’re providing a clear and attractive value proposition to acquire more newsletter signups.

2. Use a lead magnet

Incentivise signups with something valuable in exchange for an email address. Common lead magnets can include things like eBooks, guides, checklists, templates, discounts, promotional codes, free trials and free samples. No matter what incentive you’re offering prospective newsletter recipients, make sure it’s something that’s relevant to your target audience.

3. Place sign-up forms strategically around your website

You should make it as easy as possible for visitors to find the newsletter sign-up form. This means adding newsletter sign-up options strategically throughout your website. Add sign-up forms to homepages, website page footers, at the end of blog posts, on the ‘about’ page, as a pop-up or slide-in or when a customer checks out at the end of their consumer journey. Keep the forms short and simple, usually just requesting a name and email – nothing sensitive like dates of birth, marriage status or anything else that’s personal to the person signing up to your newsletter.

4. Promote the newsletter & sign-up options on social media

Don’t rely on the placement of your sign-up forms on your website alone. Promote your newsletter regularly on platforms such as Instagram, LinkedIn, Facebook or X (formerly Twitter). When promoting your newsletter on social media, make sure you use teasers of exclusive content, provide links in your bio, promote it on Stories and Highlights and make use of “subscribe for more” call-outs in videos or captions. 

5. Make sure the newsletter content is high quality & shareable

People are far more likely to subscribe to your online newsletter if your free content is worth their while. This means that it has to be high quality and incredibly valuable. This means that your online newsletter should include content that is relevant to the target audience, solves a problem, answers common questions and offers actionable insights. 

At the end of such content, you could include something that reads “enjoyed this? Get more by signing up to our online weekly newsletter”, for example. This will grab people’s attention and let them know that they can consume more content of a similar vein, but only when they sign up for a regular newsletter.

6. Include sign-up calls to action (CTAs) at the end of website pages & blog posts 

Calls to action (CTAs) are incredibly commonplace across a typical website. This is the same whether it be a homepage, service page, product page or blog post. CTAs are almost guaranteed to show up across any website. Given their prominence across any site, it’s a great idea to include the action of signing up for your weekly or monthly newsletter. You can mention your online newsletter casually in a variety of different content types across your website. This involves making a mention at the end of content types like blog posts, YouTube videos, podcasts and webinars.

7. Make the welcome email stand out to keep people signed up for more

Your welcome emails are the first impression you need to grab people’s attention. First impressions are everything. If you don’t nail it right off the bat, you’re far less likely to have new email signups. So you need to make your first welcome email count. You can do this by delivering the mead magnet immediately, introducing yourself or your brand, setting expectations for future content and adding links to popular content or offers.

At Kumo, we provide customised digital marketing solutions for businesses throughout the UK. Located in central Nottingham, our skilled team brings expertise in SEO, PPC, content creation and website design – each service crafted to enhance your brand and set you apart from the competition. Want to learn more? Get in touch with our friendly, professional team – we’re here to help you succeed.