Category: Marketing

The world of marketing is made up of many different layers. From the technical aspects that run behind the scenes, right through to the visuals and the content you can see on a page, there are many factors involved with websites and online content that many people don’t realise. When it comes to content, it’s […]

As we enter a new year, it’s time for your business to ramp things up a bit in order to keep people engaged and interested in your brand and what it is you’re offering. In the month following Christmas, everyone’s wallets are a little lighter, the public are back to work and the festive spirit […]

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

Brands, marketers and business owners alike have been using this technique, to an extent, for years, often without knowing it. This would especially be the case pre-internet, when the same technique was used but applied to a different form of content or exposure, such as in a newspaper, magazine, phonebook, on the radio or on […]

As we approach the New Year, it’s imperative that we’re looking at using more modern, innovative marketing strategies in order to move with the times. After all, that’s what marketing is all about – adapting. There’s nothing to lose and everything to gain by adding some of these new marketing strategies for 2025 to your […]