Category: Marketing

Sitemaps and SEO often go hand in hand. It would be rare for the development and design of a brand-new website to go through the motions without a sitemap, for more reasons than one. In this article, we’ll be telling you what a sitemap is, the different types of sitemaps that are used, together with […]

Marketing is a very broad term. It can involve many different types of marketing, including content and influencer marketing, but unless you work closely within the industry, you may not have heard of conversational marketing. In this article, we’ll be taking you through what conversational marketing is, how it works and why it’s important. So […]

When you think of a content marketing strategy, the first thing you’ll likely think of is a blog. It’s the bread and butter of a content writing specialist, and it’s important for SEO, mainly because you can fit all of the relevant keywords into the copy as much as possible, without the risk of keyword […]

In-house marketing might seem like a good idea at the time, but you should consider how it might affect your company and its performance in the online world. If you have some experience in the marketing industry, then bringing it in-house might be the best decision for you. However, if you’re new to the game, […]

You might have heard of inbound and outbound marketing, more so if you work in the industry. But have you ever stopped to wonder what they are and how they differ? Which one would work best for your business, or for the company you’re working for? To answer that, we first need to know what […]