Category: Websites

A website is absolutely critical for all businesses in this modern, digital age. It’s important that they look the part, of course, but it’s also paramount that they actually have optimum functionality and are providing you with the best possible results. If your website isn’t doing one or more of the following things, then it […]

There are many ways in which knowing how old a website is would be beneficial to you as someone in the digital marketing industry. This is because, the older the domain is, the more likely it is that there will be an extensive backlog of content on the site and it will also have a […]

You might have heard the term ‘website architecture’ being used if you work within the digital marketing industry. If, however, you don’t and you’ll still come across this phrase, then it might be that you’re having a new website designed for you and the experts working on your project have made some reference to it. […]

A silo is essentially a structure that’s given to a website to make it easier for users to navigate their way through it. It’s a great technique that’s used to visually group and display website pages together, usually by category, that works well for both user experience (UX) and SEO.  Website siloing will generate optimisation […]

Niche content is something that not everyone thinks about when it comes to writing articles, blog posts, infographics or even something as simple as a leaflet or a poster. Niche content needs to be able to stand out from the crowd, whilst also being relevant to a specific type of audience, also known as a […]