Category: Advice

Whether you’ve written and submitted a press release before, or if it’s your first time doing it, there is a process that needs to be followed when it comes to submitting a press release. In this article, we’ll be explaining what a press release is, why they’re important and how to distribute one effectively.   […]

Market research is something that is critical to any business, regardless of the industry you work in. Not only will it enable you to learn more about your customers and your competitors, but it will also make you aware of your own products and services with regard to what’s popular, what’s working and what isn’t. […]

71% of internet users will access social media sites and networks at least once a month, according to eMarketer. That equates to around 2.46 billion people worldwide. Social media is the ideal platform for content creators and influencers alike to make a big splash in terms of establishing a great first impression and retaining a […]

As a business owner in a hugely digital and internet-centric world, it’s never been more important, or easier, to get to know your customers better. Not only can it help to drive sales and draw in new customers, but it also, and arguably more importantly, acts to retain the customer base you have. But why […]

Whether you’ve heard of newsjacking or not, it can prove to be a beneficial tactic when it comes to SEO and content creation. It’s something that journalists, bloggers and marketers have been using since we started reporting on current affairs, even pre-dating the internet. But just in case you aren’t sure about what newsjacking is, […]