Category: Advice

Whether you’re a seasoned marketer or a complete novice in this particular practice, it’s always possible for someone to make an occasional mistake when it comes to devising SEO strategies and, subsequently, implementing them. Sometimes, complacency plays a part in this, but more often than not, it’s because the industry and its practices are incredibly fast-moving. […]

A silo is essentially a structure that’s given to a website to make it easier for users to navigate their way through it. It’s a great technique that’s used to visually group and display website pages together, usually by category, that works well for both user experience (UX) and SEO.  Website siloing will generate optimisation […]

Modern digital marketing has more of an emphasis on content than any other form of marketing that came before it. Writing a lengthy blog post that’s been planned and executed successfully is rewarding, especially as a content writer, so it’s disappointing to see that it’s been lifted by another person and claimed as their own. […]

Building a business growth strategy involves making your vision for your company come true, but only if the right planning and execution is put in place. From identifying gaps in the market to establishing and implementing your business goals, having a business growth strategy is paramount to the positive development of your company.  But if […]

Social media, for example, is always providing a consistent stream of content for everyone to view and benefit from. But in this modern age, and as things change, it’s becoming increasingly difficult to target relevant audiences through content marketing alone, which is why marketers are now looking towards community management as a way of reaching […]