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How to Diagnose a Sudden Drop in Website Traffic

In order to develop and continue to run a successful website, something you’ll need to keep an eye on, both in the early stages and beyond, is the volume of traffic you’re getting. Organic traffic is incredibly valuable for websites as it can help to boost their rankings in the search engine results pages (SERPs), […]

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Your Guide to Tackling Negative Reviews Online

We live in a digital age where it’s almost imperative that businesses have an online presence. But with that comes the easy submission of customer reviews. Reviews can either make or break a company. According to Trustpilot, 88% of consumers across the world will look at reviews online when they first come across a new […]

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How to Incorporate Current Events into Your Marketing Strategy

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

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7 Things Your Website Should Be Doing for You

A website is absolutely critical for all businesses in this modern, digital age. It’s important that they look the part, of course, but it’s also paramount that they actually have optimum functionality and are providing you with the best possible results. If your website isn’t doing one or more of the following things, then it […]

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The Importance of Updating Old Content

Updating old content might seem counterintuitive and a bit of a waste of time, but it’s actually quite a valuable task if you’re a content writer who is struggling to hit important headlines whilst also trying to produce content for lower-priority clients. If you’re still not convinced that updating your old content is worthwhile, then […]

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