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Setting Aside Creative Time for Your Business: The Importance of Innovation

Innovation and creativeness often come hand-in-hand. Most of the time, you can’t have one without the other. In order to be creative, you need to be thinking innovatively and vice-a-versa. But why is being both creative and innovative so important for businesses today? You might be thinking that it’s not relevant in your industry.  You […]

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A Beginner’s Guide to Content Outreach

Content outreach is an effective SEO method that is used by most digital marketers and content creators. There’s no one-size-fits-all approach, however, so you need to pay attention to how it can be done in a way that best suits you and your talents. In this article, we’ll be delving into what outreach link building […]

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How to Make Friends & (Really) Influence People Online

You might think that it’s simple enough to make friends and influence people in a digital age, what with the invention of social media that millions of people across the world are a part of. However, it’s actually a lot more difficult than you might think. In fact, the very fact that there are now […]

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What Are Content Creators?

Whether you’re in the marketing industry or are looking for a career change, you may not be aware of what content creators do or why they’re essential to the smooth-running of any business. From marketing agencies to an in-house team of people who look after a blog and social networking, content creators are everywhere. Without […]

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10 American Spellings You Should Avoid in Your British Copy

It can be difficult to know the difference between American and British spellings when it comes to writing copy. If you’re untrained in the art, then the differences can be so small that they go completely unnoticed, meaning that your British copy could be riddled with Americanisms. This is usually because our word processing programmes […]

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