Category: Copywriting

Future-proofing content doesn’t mean having to predict future trends, but it does involve producing timeless content that will be as relevant in many years to come as it is today. But this is a lot easier said than done. It involves a lot of planning and research, however, if your goal is to have evergreen […]

When it comes to digital marketing, it’s important that those who devise marketing campaign,s for example, understand the following in order to execute their roles as effectively and successfully as possible: Who the customer is What the customer wants What drives the customer to, ultimately, make the purchase or commit to a service When the […]

Building connections and partnerships, as well as improving engagement and increasing an audience is essential for anyone looking to stand apart from the crowd. Whether you’re looking to catapult your business into the spotlight and stand out from your competitors or simply improve the amount of views your blog gets, there are ways to help […]

The ‘hero’ section has become a key element of any good quality website. The best part about generating a hero section is that there are plenty of ways in which one can be implemented, ensuring your business stands out from the crowd. But what exactly is ‘hero’ text, why is it so important and how […]

Titles and headlines are an essential part of writing content pieces. They’re what draws your readers to your articles, blog posts, press releases and more, so you must generate well-thought out, captivating titles and headlines in order to get your piece read and understood, but how do you do that successfully?   Apply a few […]