Category: Copywriting

Driving traffic to your blog is far more important than you might have otherwise realised. This is because it’s a platform upon which you can present readily-available information that is of high-quality and encourages engagement. In turn, this will help to drive leads, increase conversion rates and improve sales. Hence, having a blog is an […]

Despite common belief, content writing and copywriting are two completely different things. Often being referred to interchangeably by those who aren’t themselves writers, copywriting and content writing shouldn’t be combined into the same technique. Depending on what your company or clients want to accomplish, you’ll need to either execute some copywriting or some content writing, […]

Everyone, no matter who you are or the industry you work in, has a personal brand. It’s something that will pop into the minds of your customers and followers when they hear your company name. Your personal brand is also something that comes up on Google whenever anyone searches for you and it’ll also be […]

Content comes in a variety of different forms and is created for a number of different purposes. Depending on the purpose of the content, you might need to tailor your content to specific people, topics or subjects, for example. So when it comes to hub content and episodic content, there are some questions that need […]

Blog content is a fresh, creative way of keeping your readers up to date with company news and industry hints and tips. But like with everything, blog posts can become stale and outdated over time and they would therefore require refreshing and repurposing in order to meet the expectation of today’s modern audience. It will […]