Category: Google Ads

In the world of digital marketing, competition for attention is fierce. Whether you’re a small business owner, an e-commerce retailer, or a service provider, getting your message in front of the right audience is key. That’s where Google Ads comes in. As the world’s largest and most widely used online advertising platform, Google Ads offers […]

Ad blockers are used across the world for, you guessed it, blocking adverts. They can block ads that are offensive, unwanted, irrelevant or simply annoying. There are many benefits to using ad blockers, and there are also several methods that can be used also, in order to get the job done. So what are ad […]

A key area of performance for Google Shopping campaigns (PPC), or even “free listings”, is the quality of the data being submitted to Google Merchant Centre. If there are missing attributes which are required to serve products, a product will become disapproved. If Google expects additional attribute values to be submitted, then you may encounter […]

Location-based advertising encompasses the tactics designed to help businesses plan and execute marketing activities based on the consumer’s geographic location. The success of these campaigns is largely based on our modern reliance on smartphones, which means that marketers can align marketing efforts with precisely where users are located at any one time. Using the geo-targeting […]

Google introduce changes to their Merchant Centre product data specification annually in order to improve the experience for online searchers. This week, the search engine giant announced their imminent updates. What Does This Mean? For those who are not experienced with Google Ads, Google Merchant Centre is a tool designed to help you upload your […]