Category: Google Ads

A beta version of the Google AdWords add-on has officially been rolled out to the public. The add-on combines two of Google’s products, AdWords and Google Sheets. It’s pretty easy to both download and use. Once installed, you’ll be able to import data from an AdWords or MCC account. How to Connect the AdWords Add-On […]

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

The overarching idea behind this strategy is to find exactly which products are creating the most profit and cut out those that are wasting ad spend. Start with a List You start with a list of every product you sell in the form of your shopping feed. It’s important that you only spend money advertising […]

As of 26th October 2016, Google AdWords will no longer support the creation or editing of standard text ads. Standard text ads will, however, continue to show alongside extended text ads, but you’ll no longer be able to create or edit standard text ads. Standard text ads are to be replaced by a brand new […]

Since the birth of Google’s AdWords brainchild way back in the early 00s, “Converted clicks” has been a viable metric to measure behaviour on your site traffic coming from an ad. Come September 21st 2016, however, it will be officially no longer available with Google saying it has now become an outdated metric. From that […]