Category: Halloween

Halloween isn’t just about costumes, chocolates, pumpkin spice and all things nice – it’s also a prime time for businesses to capture seasonal traffic. Whether you run an e-commerce store, a local business or a blog, October presents a unique opportunity to rank for timely queries and attract new customers. But with limited time and […]

Halloween is more than just costumes, sweets and pumpkins – it’s also a golden opportunity for brands to tap into one of the most powerful human emotions: fear. While fear is typically seen as a negative feeling, in the right context, it can drive curiosity, excitement and action. This is the foundation of fear marketing, […]

Marketing opportunities are rarely associated with Halloween. Instead, we take advantage of other holidays, such as Christmas or Black Friday, but why not have more of a focus on the spooky season when it comes to upscaling marketing, regardless of the industry you work in? Seeing as that is exactly the industry we work in, […]

You might not have thought about celebrating Halloween in the workplace before, but why shouldn’t you? Why should we only be marking the occasion in the comfort of our own homes? It’s one day in the year where people can get creative and turn their hands to something that is more outrageous and laid back […]

As the spooky season approaches, businesses are looking everywhere to try and make a splash with their customers, setting themselves apart from the rest of the crowd. If you’re on the lookout to do just that, whether it be your first time giving it a go or if you’re a seasoned business owner with plenty […]