Category: How to

Improving your Google ranking is every marketer’s aspiration. It’s the number one aim in the industry to get as far up in the search engine results pages (SERPs) as possible. There are multiple techniques that marketers will use, with some being more complex than others. But what if we told you that it’s not as […]

Keywords are an exceptionally important part of content SEO. It comes hand-in-hand with copywriting and ensuring content performs well in the search engine results pages (SERPs). It can be the difference between appearing on the first page or the last page of Google, for instance.  Something that can dictate that is the keywords you’re using […]

SEO content is content that is written with optimisation in mind. The copy needs to be noticeable online and it should be ranking high in the search engine results (SERPs) as a result. But without writing SEO content, the aforementioned isn’t always easy, or possible.  However, that being said, writing SEO content isn’t that straightforward […]

Website copy is one of the most underrated elements of any website. It’s often because the first thing a website visitor will see is the aesthetics, the design and the pictures that adorn each page. Only if they’re interested in what you have to offer, whether it be goods or services, will someone take the […]

Conversion rates are something that most marketers and PPC experts will focus on, more so if it’s part of a campaign they’re running. Conversion rates help a business to understand how well their website is performing. It allows them to see what’s being done correctly and what needs more work.  However, in this article, we’ll […]