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How to Spot Fake News

Fake news is everywhere, more so as it’s passed around on social media. However, as Facebook and Twitter announces a crackdown on false news and false information being batted around online, it’s highlighted numerous issues and problems that have been caused by the publication of misleading content on the internet. In this article, we’ll take […]

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How to Diagnose a Sudden Drop in Website Traffic

In order to develop and continue to run a successful website, something you’ll need to keep an eye on, both in the early stages and beyond, is the volume of traffic you’re getting. Organic traffic is incredibly valuable for websites as it can help to boost their rankings in the search engine results pages (SERPs), […]

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How to Incorporate Current Events into Your Marketing Strategy

Living in a world where events, people and stories are reported about every single day, and are also easily accessible, it’s almost impossible not to be aware of current affairs. People are accessing the news and other applications on their phones and smart devices, making it even more likely that everyone will know what’s going […]

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How to Determine the Age of a Website

There are many ways in which knowing how old a website is would be beneficial to you as someone in the digital marketing industry. This is because, the older the domain is, the more likely it is that there will be an extensive backlog of content on the site and it will also have a […]

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How to Devise a Link Building Strategy

You might have heard of link building before if you’re in the industry, but you may not be sure about what it entails and why it’s so important for SEO. If you haven’t come across the term before, however, you’ll need some more guidance on the matter, and that’s where we come in. In this […]

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