Category: Marketing

Content marketing, according to the Content Marketing Institute, has been defined as “a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action”, with the keyword there being ‘valuable’. Valuable content shifts the focus of content from […]

What is Inbound Marketing? If you have spent any time within the digital marketing industry, you will have heard of the term “inbound marketing”. Until fairly recently, there was a fantastic resource initially created by Rand Fishkin of Moz fame called inbound.org, which was specifically focused on inbound marketing news and articles. This was recently […]

With the average adult in the UK spending more than 25 hours a week online and the growing prevalence of smartphones, digital marketing has never had a better opportunity to reach an audience with the right content. But, to obtain the best results from your digital marketing, you need to be well versed in a […]

This September, MailChimp successfully introduced its newest expansions to automated email marketing features. Since rolling out new workflow and API functionalities, figures have soared with an extra 350 million emails sent out between April and September, and the email marketing company has looked at ways to improve the services it provides. Voices, opinions and suggestions […]

Google AdWords Remarketing Lists for Search Ads, otherwise known as RLSAs, give you the opportunity to target users who have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website; they may be shopping around for the best pricing, they may have […]