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Ensuring your website has an up-to-date blog or news page is paramount when it comes to building trust between your company and your prospective customers. It lets them know that you’re around and are aware of what’s currently going on in your industry. 

Whether you’re an accountant with all the latest end-of-tax-year advice or own an auto repair centre and can give relevant information about the latest MOT pass requirements for 2022, there will be something you’ll be able to talk about over on your blog.

If you don’t have the time to manage your blog or create content for it, then you’ll be able to look to a digital marketing agency to do it for you, such as us here at Kumo. We’ll be able to generate article ideas and produce the content you need to impress your potential clients. 

Our team will also run that content by you before publishing so you’re always kept in the loop regarding the articles that are published to your website. Here’s why you should consider getting a digital marketing agency involved for content creation: Why Should You Outsource Content Writing?

However, just in case you were looking to run the blog yourself, here are a few tips on how to keep it as up-to-date and as relevant as possible, regardless of the amount of time you have.


Keep a ready-to-use list of ideas

This is essential when it comes to running a blog. From company news to industry tips, make sure you’re keeping a detailed list of content ideas that you’ll be able to write and publish in no time. Try and keep the topics simple so as to avoid confusion and save time when it comes to the writing of it.

It helps to keep your article ideas in a format that can be easily read and followed by all. Add colour keys, notes, resource links and word count columns to the table so as to keep track of everything that’s going on your site. This also helps to avoid duplication of content further down the line. 

If your blog has already got content on it, it would also be worth creating a list of existing blog posts, again, to avoid duplication of ideas when content generation strategies are used and implemented accordingly.

Here at Kumo, we have a range of articles to help with idea generation and content production, including the following:


Prioritise your content

Once you’ve drawn up a list of content ideas, or a content calendar as it’s also known, then you should look to prioritise the ideas you have, putting them in order of importance and relevance. For example, you wouldn’t publish a Christmas-themed article in September or October but you would publish something about Halloween or maybe even Bonfire Night.

Another example would be that maybe your company has just launched a brand new product that you’d like to promote. You want to make sure this is written and put live before any other, perhaps more generic, content you have lined up. The more content you write and the more time you spend managing it, the more you’ll get to grips with this side of running a blog.


Make edits to previous entries

You might already have some articles published on your website, but they might be looking a bit outdated or maybe it doesn’t come with any images. This is the time for you to look back at what’s already on there and update the content appropriately. 

Reviewing your content regularly also gives you the opportunity to read through them, thus highlighting any errors or typos that might have occurred upon initial writing. You can correct these mistakes quickly and easily – worth it to ensure all of your content is well-written.


Publish & promote your content regularly

Publishing your content is the final step in the process, only after it has been proofread. Proofreading your articles before pressing ‘live’ is an integral and important step when it comes to content production, so ensure this step isn’t left out. 

Once you’ve published your content and it has been optimised accordingly – something Kumo can help you with – then you’ll be able to go ahead and promote the articles you’ve written. You’ll be able to promote your blog posts in a variety of different ways and on a number of different platforms, including, but not limited to:

  • Instagram, Facebook or Twitter posts
  • LinkedIn entries
  • Internal linking across your website pages
  • Via emails sent to clients or prospective clients
  • In response to a question presented to you by an existing or potential customer


Kumo is pleased to offer a wide range of SEO and PPC services that’ll make sure your company stands out from the crowd. We’re also pleased to be able to produce content for your site, including blog posts and website copy. Regardless of the industry you work in, we’ll always be able to help. For more information about our marketing services, get in touch with a member of our expert team today – we’re always happy to hear from you.


Author Biography


As an experienced Copywriter, Lorna enjoys creating varied content for an abundance of different industries and sectors. From detailed, informative articles to creative infographics, she's always looking to inject originality into the work she produces. When she isn't working, Lorna runs her own lifestyle blog, plays the guitar and loves to take part in charity runs.