Category: Advice

Infographics are everywhere. They’re often used in content strategies where information and data needs to be read, understood and processed quickly and as such, they’ve been firmly implemented in numerous marketing campaigns for a variety of different industries and sectors, and for good reason. Often used as either a standalone content piece or to go […]

Video conferencing has catapulted to the forefront of remote working. With the Covid pandemic causing more people than ever before to work from home, Zoom, Skype, Microsoft Teams and other video calling platforms have been helping companies all over the world to connect with employees, no matter where they are. However, there are some businesses […]

Content calendars are an integral part of your content strategy and they’re incredibly easy to put together. However, where they might be simple to generate, it can take up a considerable amount of time, depending on how complex you want it to be. Although, it’s an entirely worthwhile task in the long run as it’ll […]

If you’re one of the lucky people who still has work and financial security in these uncertain times, it’s likely you’re working from home. Many will be over the moon that their commute has shortened to five seconds and that they can sneak in additional snack breaks. But the reality is that it’s not all […]

A Google penalty is when your site fails to meet Google’s webmaster quality guidelines and as a result is punished by ranking lower in the search results or being removed from the results altogether. There are different types of Google penalty and various things you can do to avoid getting them, as well as recover […]