Category: Blogging

There’s no single rule for blog post length. But there are some word counts that are more favoured by search engines than others, depending on the purpose of the content you’re producing. In this article, we’ll be explaining why blog post length matters, how long the blog post should be, ideally, and how you can […]

Content creation requires someone to be flexible and reactive. This means that there could be some points where deadlines are tight, and briefs have been given late. If this is the case, then it’s important you’re armed with the knowledge of what to do when creating last-minute blog posts. In this article, we’ll be giving […]

We’re at the end of the year now, and while most industries are winding down in anticipation of the Christmas season, marketers are revving up. This is usually because Christmas is many businesses’ busiest time of the year. This is why we need to be on the ball at all times, even at Christmas.  But […]

Blogging remains one of the most effective ways to build brand authority, attract organic traffic and connect with your audience. But one of the most common questions bloggers and businesses face is: “How often should I publish new blog posts?”. The answer very much depends on your resources, audience, time and goals.  However, there are […]

A blog can be one of the most valuable tools in your digital marketing strategy. It drives traffic, builds authority and nurtures relationships with your audience. But over time, even the best blogs can lose momentum. Outdated content, poor design or lack of strategy can all impact how well your blog looks and performs, turning […]