Category: Blogging

In a saturated digital world, where content creation and blogging in general remains a powerful SEO tool, and is most often used as a way of sharing information, building authority and engaging with audiences, it’s never been more important to understand the importance of producing content that is high quality, grammatically correct and is relevant […]

Guest blogging, also known as guest posting, is one of the most effective content marketing strategies out there right now. Whether you’re a business owner, a content creator or an SEO marketer, guest blogging can help you to build authority, improve your website’s search engine rankings and grow your audience, to name just a few […]

You might be wondering what the purpose is of reusing old blog posts. There are actually several benefits to repurposing and updating existing content for marketers and their clients. Alongside boosting SEO rankings, it can also ensure that more relevant traffic is drawn in, the user experience (UX) is enhanced, strong CTAs can be harnessed […]

When you think of a content marketing strategy, the first thing you’ll likely think of is a blog. It’s the bread and butter of a content writing specialist, and it’s important for SEO, mainly because you can fit all of the relevant keywords into the copy as much as possible, without the risk of keyword […]

When it comes to writing blog posts, you want to make sure that you’re creating content that will rank as highly as possible. The higher it ranks, the more traffic it receives. In turn, this will increase engagement and encourage readers to spend more time on the site.  If you’re using your website to sell […]