Category: Content

Long-form content, as the name would suggest, refers to content that has a considerable word count. Generally, long-form content should be more than 900 words long. Alternatively, long-form videos should run for longer than 3 minutes. Long-form content often requires extensive research to deliver information to the right target audience.  Information imparted should be accurate […]

KPIs, or key performance indicators, is a term that’s regularly thrown around businesses, regardless of the industry you work in. But while there are more generic KPIs associated with the marketing industry, there are some that are more bespoke to content marketing specifically. In this article, we’ll be going through what content marketing KPIs are, […]

Whether you work in digital marketing or not, you may not have heard of “orphaned” content. There are many different types of content that are created in the world of marketing, with some being more effective and more beneficial for SEO than others. In this article, we’ll be taking you through orphaned content. But what […]

AI in content marketing might be more beneficial to you than you might have otherwise thought, especially when you consider the benefits it has to offer you. However, there are some cons that you’ll need to take into account before choosing whether or not AI-generated is the right option for you. In this article, we’ll […]

EAT-ing your content is beneficial to SEO, and Google loves it. But what does it mean to EAT your content, why is it important and how can you do it effectively? In this article, we’ll be taking you through everything you need to know about EAT-ing your content, alongside an explanation as to why it’s […]