Category: Content

If you’re new to the copywriting scene, then you might not have come across evergreen content before. If that’s the case, then let me talk you through it. In this article, you’ll learn what evergreen content is, what it isn’t, how you can write it yourself and why it’s so important in content marketing.    […]

If you’re new to case studies or aren’t sure about what they are or how or when to use them, then you’ve come to the right place. In this article, we’re going to discuss what a case study is as well as explain the different types of case studies out there and why and when […]

HTML and CSS coding are two different things, but they often work in conjunction with one another to create an informative, aesthetically-pleasing website or online document. In this article, we’ll take you through what HTML is, what CSS is and the differences between the two. We’ll also take you through the advantages and disadvantages of […]

It’s been an ongoing debate throughout the marketing world about whether or not AI-generated or human-generated content is better. If you talk to a writer, they’ll argue against using AI to create content, whereas someone who is more open-minded when it comes to using technology to our advantage would say that using AI in conjunction […]

In this digital age, writing content to be published on the internet is equally written for the search engines as it is for the actual reader. You might find that writing and publishing content online that contains zero keywords won’t perform well in the search engine results pages (SERPs). Whereas if you write content with […]