Category: Copywriting

There’s no single rule for blog post length. But there are some word counts that are more favoured by search engines than others, depending on the purpose of the content you’re producing. In this article, we’ll be explaining why blog post length matters, how long the blog post should be, ideally, and how you can […]

Content creation requires someone to be flexible and reactive. This means that there could be some points where deadlines are tight, and briefs have been given late. If this is the case, then it’s important you’re armed with the knowledge of what to do when creating last-minute blog posts. In this article, we’ll be giving […]

In today’s digital world, content is the bridge between your brand and your audience. As such, it’s become a useful tool for internet users to discover you, understand what you stand for and for them to decide whether or not to trust you. Creating content strategically is one of the most powerful ways in which […]

Press releases are one of the most valuable tools in a business’s communication strategy. Despite living in an era that’s dominated by micro-content, real-time digital updates and social media, technology has evolved, and it continues to. Its usefulness is not limited to real-time, well-crafted press releases; however, it really is an effective tool for establishing […]

Creating content consistently can feel overwhelming, especially when you’re juggling a busy schedule or staring at a blank page without inspiration. The truth is, most writers, marketers and creators face this challenge at some point. The good news? You don’t need unlimited free time or lightning-bolt creativity to keep producing valuable material. With the right […]