Category: Copywriting

When it comes to blog content, you might think that it’s a simple case of logging into WordPress, opening a new post and brain-dumping an idea you want to post on your site. But there’s actually a lot of time, effort and dedication that goes into each and every one of the blog posts that […]

It’s imperative that your website is full of high-quality content. It needs to be written by a professional with experience and relevant qualifications if you’re looking to get the most out of your website’s full potential.  Why it might be tempting to do it yourself, despite you not having the knowledge or expertise to execute […]

The English language is especially complex. It comes in two different forms, most commonly being American English and British English. Both have very distinctive differences and they’re used specifically for different audiences and nationalities. While British English is reserved for British speakers, American English isn’t just for the eyes of Americans.  It’s used to communicate […]

There are many platforms available to businesses and creative individuals who are looking to start a blog of their own. From Spotify and Blogger to Tumblr and Squarespace, there are many platforms available these days where a blog can be showcased to its fullest potential. However, for one reason or another, WordPress is a blogging […]

If you work within the marketing industry, whether you’re an SEO expert or a copywriting specialist, you’d have likely come across the phrase ‘keyword density’ or ‘keyword-dense’ when people refer to a piece of copy or website content in general. It can be difficult to determine whether a keyword-dense piece of content is a good […]