Category: Copywriting

When it comes to writing and publishing copy, it seems like a fairly straightforward task. You write the text and you hit “publish” on your platform. But it’s actually far more in-depth than that. The whole process, from start-to-finish, is quite complex. Part of making sure that you’re producing quality content is to make sure […]

The world of marketing is made up of many different layers. From the technical aspects that run behind the scenes, right through to the visuals and the content you can see on a page, there are many factors involved with websites and online content that many people don’t realise. When it comes to content, it’s […]

Long form content is incredibly useful when it comes to marketing, SEO and appearing as high up in the search engine results pages (SERPs) as possible. Long-form content ranks far better than content with a much shorter word count. Boost your website traffic and make yourself a trusted source of content in the eyes of […]

If you have experience in the marketing industry, then you’ll likely have heard of evergreen content and know exactly what it is and the benefits it has to offer when it comes to SEO and everything in between.  However, if you’re new to the game, or are simply looking to broaden your content knowledge, then […]

When it comes to blog content, you might think that it’s a simple case of logging into WordPress, opening a new post and brain-dumping an idea you want to post on your site. But there’s actually a lot of time, effort and dedication that goes into each and every one of the blog posts that […]