Category: Google

Every marketer’s aim is to appear as high up in the search engine results pages (SERPs) as possible. Part of doing this effectively means knowing and understanding what Google wants from your copy. What does Google like when it comes to content? What does it look for and favour in comparison to other content pieces? […]

It’s been roughly four months since the launch of Google’s AI Overview function in the UK, and we’re still getting to grips with how it’s impacting the digital marketing world. While it seems like an extremely useful feature for internet users looking for a quick answer to their questions, it has received mixed reviews over […]

When it comes to using Google Analytics, there are plenty of benefits to be had, especially if you’re looking to use it to your advantage when creating quality content. Whether you work in marketing or are busy running your own blog, Google Analytics is a great way of generating new content ideas.  You might be […]

Google for Creators is something that content marketers use as a highly-effective way of generating high-quality content for a wide range of different audiences. No matter the industry you might be working in, there’s nothing more valuable than decent content to go alongside your website and your brand. But how can Google for Creators help […]

It’s been an ongoing debate throughout the marketing world about whether or not AI-generated or human-generated content is better. If you talk to a writer, they’ll argue against using AI to create content, whereas someone who is more open-minded when it comes to using technology to our advantage would say that using AI in conjunction […]