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Google Analytics and GDPR: The Updates You Need to Know About

The new European data protection law GDPR is coming into force on 25 May 2018. It’s going to have implications for all businesses, and especially on those that deal primarily with large volumes of data. Google Analytics is an essential and integral tool for SEO businesses, so you need to be aware of the changes […]

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How to Automate Google AdWords Performance Reports with Google Sheets

When monitoring the performance of your AdWords account, it can be difficult to get the information you need together to be able to make decisions and changes. Below is a script that can be implemented on any account to make that data easier to read and action, without the high cost of external platforms, all […]

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Google My Business Reviews: Best Practices

Google My Business Reviews are an essential part of your SEO arsenal. In fact, in 2016, 92% of customers said they read online reviews, 94% would use a business with a 4-star rating and the star rating was the number one factor used by customers to judge a business. It’s pretty clear from this that […]

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How To Block Referral Traffic in Google Analytics

For any business with a website, Google Analytics should be seen as the “engine room” of your digital marketing campaigns. All website traffic is recorded within Google Analytics, all of those performance goals and KPI’s you set for your website are recorded here. Without Google Analytics business owners will struggle to get a full understanding […]

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Searching for Love – Google Search Valentine’s Day Insights, Data and Trends

I remember my first love; I doubt that it remembers me, though. After all, it was a PlayStation and the relationship ended when I somehow managed to break the laser inside it. To top it off, I never got it anything for Valentine’s Day. If I’d had Google back then, things may have been different. […]

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