Category: Google Ads

Google have announced their latest AdWords feature – price extensions. Ads now can showcase some of the advertiser’s prices for relevant services and products, making it easier for users to identify charges before clicking through. Qualified Clicks and Increased Conversions Price extensions appear as multiple rows with one item per row. Here you’ll be able […]

For the last several months or so, Google have been trialling and testing improvements to hotel queries on the search engine in a bid to help hoteliers and guests alike. Driving forward from these trials, Google have rolled out useful revisions to Google Hotel Ads. These changes include wider accessibility to the Google Ads commission […]

Dynamic Remarketing is an exceptional AdWords feature in which you can show specific adverts that target your previous visitors. Not every user will buy from your site straight away. People need time to shop around, find the best deals and view different products from different brands. This is where remarketing comes in to play, more […]

On August 27th, Google began rolling out structured snippet ad extensions: advertiser-provided structured information that shows with your text ads. This is another great extension that you can take advantage of, as ad extensions typically increase click-through rates, provide further information to the user, whilst reducing your cost per click as they are now an […]

There are many common questions that business owners have asked us relating to Google AdWords and the type of advertising that it provides, so the following article will hopefully clear many of those questions. What Is Google AdWords? Google AdWords is an online system that is used for the setup and management of pay-per-click (ppc) […]