Category: Google

Google AdWords Remarketing Lists for Search Ads, otherwise known as RLSAs, give you the opportunity to target users who have previously visited your site with unique adverts, offers, call to actions, landing pages and much more. These users have already visited your website; they may be shopping around for the best pricing, they may have […]

Google have introduced a new countdown feature within AdWords, which is much faster and easier than creating a script, previously the only way to achieve this functionality. This new feature is located directly within the ad creation section and is extremely easy to set up. Simply create a new Text ad like so: From here, […]

It is very important to stay on top of the URLs that Google and other search engines have in their indexes to ensure that removed pages are correctly redirected to appropriate, relevant content. To maintain external links and social shares to removed content, along with reducing 404 errors and potentially losing visitors, the implementation of […]

Recently, Google released Certified Shops to all qualifying UK retailers. Previously, this was in closed beta to a handful of selected retailers who had applied for the beta in the UK. What is Google Certified Shops? Google Certified Shops was previously only available to US online retailers and was known as Google Trusted Stores. Essentially, […]

Google recently announced a new feature for use in your AdWords ppc campaigns that can be found within your Google Merchant Centre account. This new feature is named Merchant Promotions. Merchant Promotions allow you to include a special offer alongside your Product Listing Ads (PLA). Google states this additional feature will “Boost your click-through-rate by […]