Category: How to

Titles and headlines are an essential part of writing content pieces. They’re what draws your readers to your articles, blog posts, press releases and more, so you must generate well-thought-out, captivating titles and headlines in order to get your piece read and understood, but how do you do that successfully?   Apply a few journalism […]

Driving traffic to your blog is far more important than you might have otherwise realised. This is because it’s a platform upon which you can present readily available information that is of high quality and encourages engagement. In turn, this will help to drive leads, increase conversion rates and improve sales. Hence, having a blog […]

Everyone, no matter who you are or the industry you work in, has a personal brand. It’s something that will pop into the minds of your customers and followers when they hear your company name. Your personal brand is also something that comes up on Google whenever anyone searches for you, and it’ll also be […]

Determining and understanding your target audience is an essential part of any content marketing campaign. There are several benefits when it comes to content marketing, including, but not limited to, the following: It creates more effective marketing strategies It will help to increase leads It helps to build relevant, high levels of site traffic It […]

Blog content is a fresh, creative way of keeping your readers up to date with company news and industry hints and tips. But like with everything, blog posts can become stale and outdated over time, and they would therefore require refreshing and repurposing in order to meet the expectations of today’s modern audience. It will […]