0115 964 8205

What is SEO?

SEO is the practice of improving a website’s visibility through SERPs (search engine results pages). The more prominent a site or web page is for a specific term, the more likely users are to click on it and visit it.

This site traffic is also referred to as “organic”, and comes from people who found your website through a search engine. It is different from other types of traffic, like when someone pays to be at the top of a list of results. This type of traffic happens because your website follows the right rules that make it look good to a search engine and people find it naturally when they search for something.

The purpose of SEO is to make your site more visible and attractive to search engines so that you get more traffic from them. It is a long-term strategy that helps you build up your reputation and authority online.

SEO Research

Research is important for any digital marketing campaign. Sector, competitor, and keyword research are all important parts of SEO. This research identifies the terms and phrases that people are actually looking for within Google. We do this research to make sure your pages are optimised to be seen by active searchers online.

If you do your research well, you can set up your campaign so it has the best chance to succeed. This includes both onsite and offsite research.

SEO Reporting

We actively monitor your site keywords and their positions in the search engine results. This data is shown to you in a clear and concise way, with a visual representation of where your site is going. You will also receive analytical feedback via our monthly reporting on a regular basis, which tells you about traffic and conversion trends among other areas.

SEO is the process of making your website better so that it will come up higher in search engine results. To do this, you need to track how well your website is doing. This is done by creating monthly reports that show how much traffic your site has, how people are behaving on your website, and which pages are getting more attention.

SEO Content

Kumo has an in-house team who can create different types of content for you based on a variety of topics. Our professional content team can work alongside you to produce written content that portrays your brand’s tone of voice, style, and professionalism while also following best practices in relation to SEO.

We can develop content and strategies that will help promote your company across many different marketing channels. High-quality written content is something that search engines rely on to find information.

Ecommerce SEO

For internet retailers wanting to improve the number of their items shipped, product and category pages must be optimised.

There are a lot of businesses that talk about how to do eCommerce the right way and how not to do it.

We can help improve traffic, rankings, and search listings for eCommerce businesses by managing their CMS (content management system), building backlinks, doing technical SEO work, and creating social media signals.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit

Our Team

Google & Bing Accredited Professionals

The team at Kumo has huge amounts of experience in different areas of online marketing. This enables our marketing departments to work together on projects for clients and use comprehensive strategies that get results from data.

Our staff is qualified in many areas of Google and Bing. They know a lot about PPC, SEO, and Analytics.

Our performance levels have been consistently good enough to maintain our Google Partners status, and we have been recognised by Google as one of the top 30 performing agencies in the UK via their Google Elevator Programme.

Google Ads Partner
Microsoft Advertising Partner

Web Page Optimisation

Kumo uses a variety of tools and research to improve your website’s ranking on search engines.

It’s critical to make sure your website has the appropriate technical SEO components. We can handle all of your site’s health issues, making needed modifications and updates.

The user experience is enhanced by employing a diverse collection of technological elements, such as Schema markup, page speed enhancements, HTML improvements, site architecture, and more. This results in better rankings, additional time spent on the site, and a higher conversion rate.

SEO Analysis and Auditing

Kumo reviews a website at regular intervals as part of our SEO campaigns. We check to see how good the website is, and then we make recommendations for improvements. After the initial fixes, we can adjust the website’s settings if there are any new industry trends or updates to algorithms.

The SEO auditing process helps to keep track of how the website is doing and how it can be improved. The data from the audit is used to make sure that the website is always improving.

SEO Consultancy

If you’re a big firm that handles campaigns in-house, you might not need to do so on a monthly basis. As a result, we provide an SEO consulting service to meet this demand. This allows you to start a campaign, identify potential issue areas, or create and implement a recovery strategy as needed. Our staff members have considerable expertise in their respective fields, so they can offer you high-level insights and recommendations.

Link Building for SEO

Kumo uses ethical and tactical methods to build links for your website. This will help improve your website’s ranking on search engines like Google. In order to stay up-to-date with Google’s algorithms, it is important to have a diverse link profile with links from reputable websites.

There are many ways to get links to your website. You can get natural, authoritative links from other websites. This will help you drive traffic to your website and also help you rank higher in search engine results pages (SERPs). Our process includes finding opportunities, getting quality links, tracking incoming links, and managing your website’s link profile.

Google Penalty Recovery

Some companies and SEOs use bad techniques which can get your website in trouble with Google or Bing. This can lead to a penalty, which means that your website might not be seen as much by these search engines.

If your site has been penalised, a range of strategies will be used to clean up your website’s links and disavow any toxic links. This will help remove the penalty and improve your website’s reputation.

National SEO Strategies

The Kumo team develops nation-wide marketing strategies for companies that provide services across Chesterfield and the rest of the United Kingdom. Kumo also works with internet commerce businesses that sell their products nationally and internationally.

Local SEO

If you want to boost your business’ exposure in a specific town or city, using local SEO strategies is a good way to do it. This will let search engines know that you serve that area.

Kumo can work with you to maximise your local rankings within your chosen areas, helping you to attract customers and clients who are local to you.

Social Media

Using social media can help improve your website’s search engine ranking. We can share your content on social media, and make sure that it is posted consistently on the major channels.

Kumo has a good history of crafting and carrying out social campaigns that can help the SEO strategy.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit


“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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