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What is SEO?

When a user types search queries into a search engine it is vital that your web pages appear in the search results. SEO (search engine optimisation) is the process of making sure your website appears as high as possible in search engines. This makes it more likely that people will click through to your site and the probability that the search engines discover your web pages. There are two distinct categories when it comes to SEO, on-page and off-page.

On-Page SEO

On-page SEO is all about making your website as search engine friendly as possible by optimising the content and structure of your website. On-page SEO focuses on the following areas of your website’s code: page content, title tags, meta tag optimisation and meta descriptions, as well as other elements such as image size and load speeds.

Off-Site SEO

Off-site SEO is about obtaining links to your website from high-quality third parties. These connections send a signal to search engines that your site is reliable and authoritative, which helps you improve your position in the organic search results.

SEO Research

SEO necessitates a thorough study of the search environment in order to identify possibilities for your website. We utilise a variety of research methods, such as competitive analysis, search queries / keyword research, and SERP analysis, all of which can help your site rank in the search engines more effectively.

Competitor Analysis

We analyse your competition to understand their strengths and weaknesses, and identify areas where you can improve your own SEO. Research forms the foundation of any successful Digital Marketing campaign. We perform extensive SEO research focused around the UK’s major search engines (of which Google is the dominant search engine) which primarily includes:

Keyword Research: How can you tell which keywords are connected to your goods or services? We utilise a variety of research tools (Google search console, ahrefs, SEM rush and more…) to find the most relevant keywords for your business.

SERP Analysis

What does the search engines landscape look like for your chosen keywords? We use SERP analysis to understand which organic search results pages (SERPs) are most important for your business, and identify opportunities to improve your position in the organic search results.

Sector Research: By researching your business sector we are able to determine what elements are required for your search engine marketing. This allows us to develop an effective SEO strategy that is tailored to your specific needs.

SEO Reporting

Reports are important for any SEO campaign since they let you to evaluate what works and what doesn’t. We provide monthly reports to our clients that show development and performance. These reports assist us in fine-tuning your SEO approach and ensuring that we stay on track to meet your projected goals. Some examples of our SEO reports include:

Regular Ranking Reports: We monitor the keywords your website is targeting through SEO and generate weekly ranking reports to see where your website ranks in the search engines for these keywords.

Monthly Performance Overview Stats: We provide monthly, quarterly and annual reports analysing how your website has performed during the month, quarter, or year. All marketing channels are monitored with this report, including your KPIs.

Link Building Reports: Building links to your website is an important part of improving your search engine ranking. We produce reports that identify opportunities for link-building, as well as the links that have been built to your website.

You need reports to understand how your SEO is doing. The reports show if your SEO is working well or not. The data we use for our SEO reports is compiled from sources such as Google Analytics, Google Search Console, AHrefs, SEMRush etc.

Ecommerce SEO

If you operate an eCommerce website, you understand the importance of bringing visitors to it. This is how you make money and be successful. You may achieve this by using SEO, which has the potential to get your site seen by more people than any other form of marketing.

The Kumo team can help you with eCommerce SEO in Leicester, and ensure that your website is optimised for search engines. We can help you with all aspects of eCommerce SEO, from keyword research to link building and internal linking.

A good search engine optimisation strategy should be able to convert visitors into customers. You want to increase the amount of “buying traffic” that visits your website. We call traffic interested in purchasing your goods “buying traffic.” The higher your conversion rate, the more of this sort of traffic you receive, and the more successful your eCommerce website will be. Kumo can help you increase the buying traffic to your eCommerce website with our experienced team and comprehensive eCommerce SEO services.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit

Our Team

Google & Micorosoft Accredited Professionals

Kumo is a Google Partner Agency, as well as a Bing Ads agency that has been accredited. We have extensive knowledge in developing highly effective digital marketing campaigns for our clients and have been a certified agency since 2011.

We have a staff of specialists that are very knowledgeable in both Google and Bing. They’re used to working with PPC, SEO, and Analytics.

We have been able to keep our status as a Google Partner and we have been recognised by Google as one of the top 30 performing agencies in the UK through their Elevator Program.

Google Ads Partner
Microsoft Advertising Partner

Content Creation

High quality content is key for any successful SEO campaign, as it is one of the main signals search engines use to rank websites. We create relevant content that is optimised for both search engines and users, and that helps you achieve your desired results. Some examples of the types of content we for your site’s pages create include:

Blog Posts: Blog posts are a great way to target long-tail keywords and improve your website’s search engine ranking. We create blog posts that are optimised for your chosen keywords, and that provide value to your readers.

Product Descriptions: Product descriptions are an important part of any ecommerce website, as they help search engines understand what your products are and what they are used for. We create product descriptions that are optimised for your chosen keywords, and that are designed to convert visitors into customers.

Web Pages: We create optimised web pages that help improve your website’s search engine ranking and drive search engine / organic search traffic to your website.

The Kumo team can assist you with all aspects of content creation, from keyword research to writing and publishing the content. We use research about what people are searching for online to choose the right keywords for your website. We add these keywords to your current content or create new content based on them. This helps your website attract more visitors.

Website Optimisation Specialists

Kumo improves the ranking of your website in search engines by combining a number of techniques and research. This includes examining the competition on your own site and employing relevant keywords.

There are numerous elements on your website that may need improvement, from the technical aspects such as site load speed, web server, code, photos, and schema code to the content components and off-site SEO such as inbound links and social media signals.

Kumo’s experience as an SEO agency means that we’re able to offer a comprehensive service that will improve every aspect of your website. We tailor our services to meet your specific needs, whether you need help with on-site or off-site SEO, boosting your visibility in the search engines.

SEO Analysis and Auditing

We use a variety of SEO tools and processes to continuously assess your website, competitors, and sector. This allows us to identify areas of improvement and potential opportunities for growth.

Kumo checks your website on a regular basis as part of our SEO service. We evaluate the quality of the site and then give suggestions for improvement. If there are any new market changes or algorithm modifications after the initial changes, we may modify the website’s settings.

After a website has been published, SEO auditing is a method of continuing to evaluate and improve the site’s performance and growth. The audit data is utilised to guarantee that the website continues to develop.

SEO Consultants

Kumo has a diverse client base, with some of them requiring a significant amount of SEO management. Others, on the other hand, may want a much more hands-off approach. They might just need assistance with internal marketing or content creation and promotion. On this plan, we can collaborate with your staff to develop an search engine optimisation strategy based on your in-house team’s strengths and limitations, working alongside you to successfully manage your SEO project.

We can provide an ad-hoc service by periodically reviewing your SEO and generating a report with a series of recommendations if that’s what you’re looking for. We can also act more as a “project manager” alongside your marketing team, offering monthly SEO consultancy. If you are interested in working with us on a consultancy basis then please contact us.

Link Building for SEO

Link building is a key element to SEO, and Kumo excels in this area. We have a team of experts that know how to get high quality links from authority websites.

Link building is the process of getting other websites to link back to your website. This is important because search engines see links as “votes” for your website. The more votes you have, the higher your website will rank in search results pages (SERPs).

There are a variety of ways to build links, and Kumo utilises a number of methods to get the best results for our clients. We only use white hat techniques that comply with Google’s guidelines, so you can be sure that your website will not be penalised.

Links from other websites to your website are very important for SEO. When you get links to your website correctly, it can result in more traffic and better site rankings.

Google Penalty Recovery

We have had new clients come to use who have experienced a Google penalty, whether it was caused by shady search engine optimisation tactics by other agencies or it was the result of something they did in-house, we have a high success rate in penalty removal, and this can help to improve your site positions and traffic from the Google search engines.

A Google penalty is an action taken by the Google search engine to remove your website from their search results pages (SERPs) or to lower your rankings because you have been breaking their guidelines. This can be caused by a variety of things such as using black hat SEO tactics, having too many low-quality links, or having duplicate content.

If you have been penalised by the Google search engine, it is important to act fast and take the necessary steps to remove the penalty. Kumo has a team of experts that can help you recover from a Google penalty quickly and get your website back on track.

National SEO Strategies

When people all over the United Kingdom search for your goods or services on the Google search engine, Bing, and other search engines, Kumo can assist you in ranking in the search engines. We have a staff of professionals that know how to increase website performance for national search traffic.

National SEO is different from local SEO in that it requires a different set of strategies and tactics. It is important to target the right keywords and to have a strong link building campaign. Kumo can help you to Rank higher in search results pages (SERPs) and get more traffic to your website from all over the UK.

The number of other websites competing for spots in the Search Engine Results makes Local SEO more competitive than National search engine optimisation, so it’s possible to rank nationally rather than locally. However, once you begin ranking for national keywords, the traffic potential is significantly greater.

Local SEO Services

Local SEO may assist you in increasing your exposure to potential consumers in Leicester and the surrounding areas if that’s where you want to be. Kumo offers a full range of Local search engine optimisation services to businesses in Leicester that are looking to increase their visibility and traffic from potential customers searching for goods or services in the local area.

Local SEO is different from national SEO in that it requires a different set of strategies and tactics in order to rank for localised terms via the search engines. It is important to target the right keywords and to have a strong link building campaign. Kumo can help you to Rank higher in search results pages (SERPs) and get more traffic to your website from potential customers searching for goods or services in the local area. If done correctly it has a huge impact on your traffic via the Google search engine.

We use a combination of on-page SEO (including location keywords), off-page SEO (such as local citations and link building), and Google My Business optimisation to achieve local search engine optimisation.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit


“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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