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What is SEO?

Search engine optimisation is the process of making your website more visible on search engines like Google, Yahoo, and Bing. The higher your website appears in the search engine results pages (SERPs), the more likely people are to click through to your site.

There are two types of SEO: on-page and off-page. On-page SEO is about making your website the best that it can be. This means making sure the content, structure, and design are all good. Off-page SEO is about doing things outside your website to help it rank better. This includes things like link building and social media.

On-page SEO and off-page SEO are both important for helping your website rank higher on search engines. However, they have different effects on your website’s SEO. On-page SEO is about making your website’s content and structure as search engine friendly as possible. This includes making sure that the page titles, meta descriptions, and page content are effective.

Off-page SEO is the process of getting links to your website from other high-quality websites. These links tell search engines that your website is trustworthy and authoritative, which can help improve your website’s ranking.

If you are looking for an SEO agency that can help improve your website’s SEO, please contact us today. You can reach us by filling out our contact form or by calling us on 0800 321 3742.

SEO Research

To have a successful Digital Marketing campaign, you need to do research. We do a lot of research, which includes:

Keyword Research – Finding the keywords that people are using to search for products or services like yours on Google.

Competitor Analysis – Finding out which of your competitors are doing SEO, and seeing what opportunities you have to do better.

Sector Research – You need to understand the business sector you are in and what is needed for your website to rank on the first page of Google.

There are three important things to think about when doing SEO: what people are searching for, how your competitors are doing their SEO, and what you can do to improve your own SEO.

SEO Reporting

SEO campaigns need to be constantly monitored and adjusted. The best way to do this is by regularly producing reports that show what is and isn’t working. Some examples of our SEO reports include:

Regular Ranking Reports – We track the keywords your website is targeting and produce weekly ranking reports to see how your website ranks for these keywords.

Monthly Performance Overview Stats – We keep track of how your website is doing each month. We look at how it is doing compared to all the other marketing channels. We also look at your key performance indicators.

Link-building Reports – Building links is a very important part of an SEO strategy. We will find link-building opportunities and report on them, as well as the links that have been built to your website.

To understand how your SEO is doing, you need to look at reports. This is especially important if you are reporting to your company owner or directors.


Kumo has a team of experts who can help create content for you based on different themes. The team will work with you to create material that is professional and reflects your company’s tone, while also following SEO best practices.

We create content that is based on our research into what people are searching for online. We use the keywords we find through our research in your current content, or we will include them in new content we create for you. This means that your website is always targeting more keywords, which leads to more traffic.

Ecommerce SEO

If you own an eCommerce website, you know that it is important to get people to visit your website. This is how you make sales and are successful. You can do this by using SEO, which has the potential for your website to be seen by more people than any other type of marketing.

Ecommerce websites tend to have more pages and product categories than traditional business websites. This makes them easier to target with SEO because more keywords can be targeted. However, it can also make them harder to optimise because more pages need to be looked at.

Ecommerce SEO is the process of increasing the number of people who visit your website and are interested in buying your product. We call this “buying traffic.” The more of this type of traffic you get, the higher your conversion rate will be.

We can help improve traffic to your eCommerce business by managing your CMS, building backlinks, doing technical SEO work, and creating social media signals.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit

Our Team

Google & Bing Accredited Professionals

Kumo is a certified Bing Ads agency and Google Partner Agency. We have a lot of experience in building digital marketing campaigns that are effective for our clients. We have been a certified agency since 2011.

We have a team of experts who know a lot about Google and Bing. They know how to work in PPC, SEO, and Analytics.

We have worked hard to stay a Google Partner and be recognised as one of the top 30 agencies in the UK through the Google Elevator Program.

Google Ads Partner
Microsoft Advertising Partner

Web Page Optimisation

Kumo uses various tools and research to improve your website’s ranking on search engines. This includes using keywords that are relevant to your site, as well as analysing your site’s competition.

There are different things you can do to make your website better. You can make it faster, change the coding, add images, and change the way it looks. You can also make sure you have good links to your website and that people are talking about it on social media.

When you work on these areas of web page optimisation, your ranking in search engines goes up, users spend more time on your site, and you see increased sales and inquiries.

SEO Analysis and Auditing

Keeping track of how your website, your competitors, and your industry are changing helps us stay ahead of changes in SEO.

We regularly review websites as part of our SEO efforts. We look at how good the website is and then give suggestions for improvement. If there are any new market developments or algorithm modifications after the initial adjustments, we may alter the website’s settings.

SEO auditing is a way to check how well your website is doing. You use the data from the audit to make sure your website keeps getting better.

SEO Consultancy

Kumo has many different types of businesses as clients. Some of them need a lot of help with their SEO, and we take care of their campaigns for them.

Some clients who have their own marketing departments may require less support from us. In this case, we can work with your team to create an SEO strategy based on your team’s strengths and weaknesses. We will use your resources to help us manage your SEO project successfully.

If you need help with SEO on a temporary or monthly basis, we can do reviews and give you recommendations. Alternatively, we can work with you on a more regular basis and act as a “project manager” to help with your marketing efforts.

Link Building for SEO

Links to your website from other websites are important for SEO. This will help you get more traffic and better site rankings.

At Kumo, we believe in using ethical and strategic approaches to develop links for your website. This will help improve the search engine ranking of your website. To keep up with Google’s algorithms, you need a diverse link profile that includes links from reputable websites.

There are different ways to get links to your website. You can get links from other websites that are authoritative and will help people find your website. You can also find websites that might be interested in linking to you, and then make sure the links are high quality. You should also keep track of the links that go to your website and make sure they are working.

Google Penalty Recovery

Google can lower your website’s ranking if you do low-quality SEO on your website. In some cases, Google can also lower your site’s ranking manually.

Some businesses and SEOs use tactics that can get your website banned from Google or Bing. This might result in a penalty, which means that search engines may not include your site in their results pages.

If your website has been banned, we will use several procedures to get rid of any harmful links and disavow any bad ones. This can help us remove the penalty and also improve your website’s performance on Google Search.

National Strategies

Kumo can help your website rank high on search engine results pages (SERPs) when people in the United Kingdom are looking for your products or services.

We can use our research on SEO to identify opportunities for your website to attract more customers who are looking for businesses like yours. This research will help us determine how to target potential customers from all across the UK.

National SEO is usually more competitive than Local SEO because there are more websites competing for the same spots in the search engine results. This means that it may be harder to rank nationally than locally. However, once you start ranking for national keywords, you will get more traffic.

Local SEO

If you want to sell your home to people in Mansfield and the surrounding areas, then Local SEO can help.

If you want people in your area to find your website when they search for a local supplier or service, Kumo can help increase the ranking positions of your web pages.

To do Local SEO, we use a combination of things. On-page Optimisation includes location keywords. Off-page optimisation includes local citations and link building. And finally, Google My Business optimisation is key.

Some businesses may want to focus on Local SEO, while others will target both National and Local keywords.


You can improve the search engine ranking of your website by using social media. We can promote your content on social media and make sure it is updated regularly on the major platforms.

By gaining more exposure on social media websites, Google and the other search engines will see these as “social signals”. These are great indicators that your company is popular and trusted in your sector. This may help improve your organic / SEO rankings.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit


“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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