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What is SEO?

The goal of search engine optimization (SEO) is to improve the visibility of a website or web page in search engine results pages (SERPs). It involves enhancing a website’s content, structure, and technological components in order to rank higher in search engine results. SEO may benefit companies at all levels because it can help them attract more visitors to their website, which may lead to increased sales and enquiries.

Kumo SEO consultants may assist you in boosting the SEO of your website by working with you to help enhance it. We have a lot of expertise in providing SEO services for businesses throughout Leeds and beyond.

Local SEO

If you’re a local company, make sure your website is optimized for local searches and that your NAP (Name, Address and Phone Number) data match across the web.

With our local search optimization services, we can help you boost your visibility in the local search results and increase visitors to your website.

How can SEO Help Your Business?

There are several scenarios in which SEO may assist businesses, and there are several advantages to it. However, the following are a few of the most significant benefits of SEO:

SEO can help to increase traffic to your website

SEO allows you to increase the organic traffic to your website by ranking higher in search engine results pages for relevant phrases.

SEO can help to improve conversion rates

If your website is SEO-friendly, it’s more likely that visitors will perform the intended action when they arrive. This might be a purchase, signing up for a newsletter, or completing a contact form.

SEO can help to build brand awareness

By improving your SEO, you may improve the visibility of your brand and make it more recognized to potential consumers. As a result, you may expect greater sales and more devoted followers.

The Two Primary Categories of SEO

On-page and off-page SEO are two broad categories of SEO. In order to help improve the number of visitors to your website, each needed distinct methods.

What is On-Page SEO?

On-page SEO is the practice of improving your website’s content and structure in order to improve its position in search engine results pages. This includes enhancing page titles, meta tags, meta descriptions, page headers, substance, images, and other aspects of your website.

There are numerous technical aspects of on-page SEO that must be considered in conjunction with a successful SEO strategy, including image optimization, site speed improvement, the server and hosting environment, and crawlability of your pages and content.

Kumo is a Google-certified SEO agency located in Leeds, UK. We specialize in on-page SEO and content development, which is an important component of our SEO strategy for our clients in Leeds.

What is Off-Page SEO?

The goal of off-page SEO is to improve the visibility of your firm on other sites. This might involve using social media or developing links with other websites to your own in order to boost your search engine rankings.

One of the most challenging aspects of a successful campaign is off-page SEO and link building, which if done correctly may have significant consequences for your rankings and traffic. However, incorrect off-page SEO or link building might cause severe damage to your business.

Kumo has a staff of SEO specialists that know how to do off-site SEO in a secure and professional manner, using “white hat” ethical tactics to enhance your traffic, leads, and sales.

Ecommerce SEO

It’s critical that your ecommerce website is optimized for the search engines, since this may have a significant influence on the amount of traffic and purchases you generate.

Ecommerce SEO involves a number of distinct elements, including product optimization, category pages, on-site search, and checkout process. Kumo can assist you with all aspects of your ecommerce SEO as well as provide guidance on how to improve your website to boost traffic and sales.

Contact our SEO Specialists

Get in touch with Kumo now to discuss your SEO project, and we will provide you with a free initial consultation to evaluate your requirements and make a proposal outlining our suggested course of action. If you’re a Leeds-based business seeking assistance with your SEO, please contact us on 0800 321 3742 or complete our contact form.

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Our Team

What are the benefits of using Kumo for your SEO?

We have been operating as a digital agency since 2011, and we’ve always delivered highly successful SEO efforts for our clients.

We are realistic about what we can accomplish given your budget constraints, and we’ll create a plan that works for both small and large budgets.

We have a staff of technical SEO specialists, content creators, and link building specialists that can tackle any element of an SEO strategy and nothing is outsourced to other third parties.

Mobile SEO

As more individuals use mobile devices such as smartphones and tablets to connect to the internet, it’s critical that your website is mobile-friendly.

The goal of mobile SEO is to make your website simple and accessible on smartphones, which includes ensuring that it loads quickly, is simple to navigate, and has been built with smaller screens in mind.

Kumo can assist you with your mobile SEO by conducting a comprehensive examination of your website and providing recommendations for how to improve it for mobile users.

How do we perform SEO?

All of our SEO tactics are based on sound study, and there is no guesswork when it comes to optimizing clients’ search results. Everything we do begins with research, whether we’re talking about initial research or ongoing development in search engine optimisation.

Keyword Research

We use a variety of tools and approaches to figure out the ideal keywords to pursue in order to better understand what consumers are looking for that is relevant to our goods and services. This involves comprehending keyword purpose, which is crucial when targeting specific keywords.

Competitor Analysis

We thoroughly study your rivals and understand what they are doing well, allowing us to spot possibilities for you to enhance your SEO and outrank them in search engines.

This is only the beginning of our research phase; once we have this information, we’ll be able to start working on your SEO project. This will include which keywords and phrases to target as well as what material needs to be produced and how your website may be made more visible.

SEO Planning

During the keyword research, we’ll discover what people are looking for online and how they’re searching for it. This knowledge is then used to decide which of your current site pages should target these keywords, if you don’t already have a page suited, or whether the term is relevant. You may focus on more keywords by creating additional webpages.

SEO Reporting

When it comes to reporting on the effectiveness of any sort of marketing, SEO is no different. We provide a variety of reports for our clients in Leeds and the rest of the UK, to mention but a few.

Monthly Stats & Traffic Reporting

Statistical reports provide you with a concise view of how your website is doing from month to month. Whether it’s organic traffic, purchased traffic, social media, referrals or direct traffic, we track where people are coming from and whether they’re interested in your product/service.

Our monthly reporting might contain your company goals and KPI indicators that allow you to maintain track of internal performance while also communicating effectively with your co-workers.

Google Analytics and Google Ads are used to collect statistics. This data is provided in an easy-to-understand format, allowing both us and you to make educated judgments regarding your marketing methods while also allowing us to make changes if needed.

Rankings Reporting

To get a fast overview of how your SEO is going, it’s beneficial to know where in the search results your pages rank for a comparable term. Following our keyword research phase, we create a rankings report based on the keywords we’re focusing on in your SEO.

We’ll take a “benchmark” report of where your site ranked before we start, then provide weekly updates to show how your keyword ranks are improving in Google.

Link Building Reports

We’re not like most SEO firms in that we’re totally upfront about all of the links we establish on behalf of our clients. We generate a report to keep track of which websites link to yours and the quality of those connections.

Within our link building reporting, we provide lists of potential link opportunities that have been found while executing your SEO work. We also offer suggestions on the sort of links your rivals are using and whether they may be beneficial to your own SEO efforts.

Timesheet Reporting

Our timesheet reporting is one thing that sets us apart from the competition in the Leeds region. Our timesheet reporting distinguishes us from other Digital Agencies in the Leeds area. All of our digital marketing services are based on a number of hours, which can be tailored to meet your specific budgets. You want to know where your money is going, so we make sure to be as transparent as possible with our time investment.

This is a great way to keep track of the work we’re doing for you and also allows you to see how your budget is being allocated.

Content Creation for SEO

The most important component of SEO is probably the content on your website, since it is the substance on your site that aids you in ranking for relevant keywords and phrases in search engine results pages.

Your website’s content should be well written, keyword rich, and informative as well as engaging to provide a good user experience for visitors to your site while also increasing SEO.

Kumo has a team of content writers with experience writing content for a wide range of sectors and industries, so they know how to write strong SEO text that will assist you boost your traffic and conversions.

Contact our SEO Specialists

Get in touch with Kumo now to discuss your SEO project, and we will provide you with a free initial consultation to evaluate your requirements and make a proposal outlining our suggested course of action. If you’re a Leeds-based business seeking assistance with your SEO, please contact us on 0800 321 3742 or complete our contact form.

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“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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