SEO Sheffield

SEO can help to increase traffic to your website

Search engine optimisation can potentially increase the organic traffic to your website, by ranking higher in the search engine results pages for relevant keywords.

SEO can help to improve conversion rates

If your website is optimised for SEO, then it is more likely that visitors will take the desired action when they reach your site. This could be making a purchase, signing up for a newsletter, or filling out a contact form.

SEO can help to build brand awareness

By ranking higher in the search engine results pages, you can increase the visibility of your brand and make it more recognizable to potential customers. This can ultimately lead to more sales and more loyal customers.

What is On-Site SEO?

On-page SEO is the process of optimising the content and structure of your website in order to rank higher in the search engine results pages. This includes optimising page titles, meta tags, meta descriptions, page headings, content, images, and other elements on your website.

There are many technical elements to on-page SEO that should also form part of a successful SEO strategy, these include, image optimisation, site speed optimisation, the server and hosting environment, and the crawlability of your pages and content.

Kumo are specialists in On-Page SEO and content creation, this forms a huge part of our SEO strategy and is a focal point of our monthly search engine optimisation activity for our Sheffield-based clients.

What is Off-Site SEO?

Off-page SEO is the process of increasing the visibility of your business on websites other than your own. This may include social media activity or building links from other websites to your own, in order to improve your search engine ranking.

Off-page SEO and link building are one of the hardest elements of a successful campaign, if done correctly, it can have massive impacts on your rankings and traffic. However, if done poorly can have serious ramifications to your business, in some instances can damage your SEO, actually reducing the traffic to your site and web pages.

Kumo has a team of SEO specialists who understand the best way to perform off-site SEO, in a safe and professional manner, utilising ethical “white hat” techniques to improve your traffic, leads, and sales.

Keyword Research

Understanding what people are searching for which relates to your products and services is essential, we use a number of tools and techniques to understand the best keywords to target. This includes understanding keyword intent, which is essential when targeting particular keywords.

Competitor Analysis

We also research your competitors thoroughly and understand what they are doing well, this allows us to identify opportunities for you to improve your SEO and outrank them in the search engines.

This is just the start of our research phase, once we have this information, we can begin to put together a plan for your SEO project. This will include which keywords and phrases to target, what content needs to be created and how we can improve the visibility of your website.

SEO Planning

During the keyword research, we will gain an understanding of what people are searching for online, this information is then used to plan which of your existing site pages should target these keywords if you don’t currently have a page suitable if the keyword is relevant, we will then work on building additional pages for your site. With more pages, you can target higher numbers of keywords, which in turn gives you the chance to drive higher levels of traffic through to your web pages.

Monthly Stats & Traffic Reporting

Statistical reports provide a quick insight into how your website is performing from month to month. We identify traffic landing on your website, and where that traffic has originated, whether that is organic traffic, paid traffic, social media, referral, or direct.

Our monthly reporting can include your specific business goals and KPI’s which help you to keep track of your internal performance and report to your co-workers effectively.

Data is obtained via Google Analytics and presented to you in an easy-to-understand format, this enables both us and you to make informed decisions on your marketing strategies, and adjust things if required.

Rankings Reporting

To get a quick insight into how your SEO is performing it is useful to understand where in the search results your pages rank for a related keyword. Following on from our keyword research phase we produce a rankings report based upon the keywords we are targeting in your SEO.

We will take an initial “benchmark” report for where your site ranked prior to us starting the SEO, then produce weekly updates to show the progress of your keyword rankings within Google.

Link Building Reports

Unlike a lot of SEO agencies, we are totally upfront with all the links we build on behalf of our clients. We record all links built in a report so you can keep track of which websites link to yours and the quality of those links.

Within our link-building reporting we also provide lists of link opportunities that have been identified whilst performing your SEO, we also provide feedback on the type of links your competitors are utilising and whether they can be useful for your own SEO.

Timesheet Reporting

Something that sets us apart from the majority of Digital Agencies within the Sheffield area is our timesheet reporting. All of our digital marketing services are based on the number of hours, sold to fit your specific budgets. With this in mind, you would like to know where your money is being spent, our timesheet reporting explains what activity we have been performing and how long it has taken. This helps our clients understand what goes into an SEO campaign and how the time is spent.