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What is SEO?

SEO is the process of improving the visibility of a website or web page in search engine results pages (SERPs). It involves improving the content, structure, and technical elements of a website to rank higher in search engine results. SEO can be beneficial to businesses of all sizes, as it can help them to attract more visitors to their website, and ultimately convert more of those visitors into customers.

Kumo has a team of SEO consultants who can work with you to help improve the SEO of your website, we have many years of experience in performing SEO for our clients throughout Sheffield and further afield.

Local SEO

If you are a local business then it is important that your website is optimised for local searches, this includes making sure that your NAP (Name, Address, and Phone Number) details are consistent across the web and that you have claimed your Google My Business listing.

Kumo can help to improve your local SEO with our local search optimisation services, we can help to improve your visibility in the local search results and increase traffic to your website.

How can SEO Help Your Business?

There are a number of ways in which SEO can help businesses, there are many advantages of SEO, but some of the most notable include the following:

SEO can help to increase traffic to your website

Search engine optimisation can potentially increase the organic traffic to your website, by ranking higher in the search engine results pages for relevant keywords.

SEO can help to improve conversion rates

If your website is optimised for SEO, then it is more likely that visitors will take the desired action when they reach your site. This could be making a purchase, signing up for a newsletter, or filling out a contact form.

SEO can help to build brand awareness

By ranking higher in the search engine results pages, you can increase the visibility of your brand and make it more recognizable to potential customers. This can ultimately lead to more sales and more loyal customers.

The Two Primary Categories of SEO

Broadly speaking there are two main categories of SEO, on-page, and off-page. Each required different techniques to help improve your website’s traffic.

What is On-Site SEO?

On-page SEO is the process of optimising the content and structure of your website in order to rank higher in the search engine results pages. This includes optimising page titles, meta tags, meta descriptions, page headings, content, images, and other elements on your website.

There are many technical elements to on-page SEO that should also form part of a successful SEO strategy, these include, image optimisation, site speed optimisation, the server and hosting environment, and the crawlability of your pages and content.

Kumo are specialists in On-Page SEO and content creation, this forms a huge part of our SEO strategy and is a focal point of our monthly search engine optimisation activity for our Sheffield-based clients.

What is Off-Site SEO?

Off-page SEO is the process of increasing the visibility of your business on websites other than your own. This may include social media activity or building links from other websites to your own, in order to improve your search engine ranking.

Off-page SEO and link building are one of the hardest elements of a successful campaign, if done correctly, it can have massive impacts on your rankings and traffic. However, if done poorly can have serious ramifications to your business, in some instances can damage your SEO, actually reducing the traffic to your site and web pages.

Kumo has a team of SEO specialists who understand the best way to perform off-site SEO, in a safe and professional manner, utilising ethical “white hat” techniques to improve your traffic, leads, and sales.

Ecommerce SEO

If you have an eCommerce website then it is important that your site is optimised for the search engines, as this can have a big impact on the number of visitors and sales that you make.

There are a number of different aspects to eCommerce SEO, including product optimisation, category pages, on-site search and checkout process. Kumo can help you with all aspects of your eCommerce SEO and provide advice on how you can improve your website to increase traffic and sales.

Contact our SEO Specialists

Get in touch with Kumo today to discuss your SEO project, we offer a FREE initial consultation where we can assess your needs and provide you with a proposal outlining our recommended course of action. If you are a Sheffield-based company looking for help with your SEO, please call us on: 0800 321 3742 or fill in our contact form we are keen to start working with you.

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Our Team

What are the benefits of using Kumo for your SEO?

As a digital agency, we have been in business since 2011, and have consistently been providing highly effective SEO campaigns for our clients.

We are realistic about what can be achieved given your specific marketing budgets and will plan a strategy to suit both large and small budgets.

We have a team that comprises technical SEO specialists, content writers, and link-building experts, we can cover any aspect of an SEO strategy and nothing is outsourced to other 3rd parties.

Mobile SEO

More and more people are now using mobile devices such as smartphones and tablets to access the internet, so it is important that your website is optimised for these devices.

Mobile SEO is the process of making your website easy to use and accessible on mobile devices, this includes making sure that the website loads quickly, is easy to navigate, and has been designed specifically for smaller screens.

Kumo can help you with your mobile SEO by carrying out a full audit of your website and providing recommendations on how it can be improved for mobile users.

How do we perform SEO?

All of our SEO strategies are based on solid research, there is no guesswork when we perform search engine optimisation for our clients. Research forms the foundation of everything we do, the initial research phase of our SEO projects includes:

Keyword Research

Understanding what people are searching for which relates to your products and services is essential, we use a number of tools and techniques to understand the best keywords to target. This includes understanding keyword intent, which is essential when targeting particular keywords.

Competitor Analysis

We also research your competitors thoroughly and understand what they are doing well, this allows us to identify opportunities for you to improve your SEO and outrank them in the search engines.

This is just the start of our research phase, once we have this information, we can begin to put together a plan for your SEO project. This will include which keywords and phrases to target, what content needs to be created and how we can improve the visibility of your website.

SEO Planning

During the keyword research, we will gain an understanding of what people are searching for online, this information is then used to plan which of your existing site pages should target these keywords if you don’t currently have a page suitable if the keyword is relevant, we will then work on building additional pages for your site. With more pages, you can target higher numbers of keywords, which in turn gives you the chance to drive higher levels of traffic through to your web pages.

SEO reporting

Reporting for any type of marketing is key to understanding how it is performing, SEO is no different. We provide a series of reports for our clients throughout Sheffield and the rest of the UK.

Monthly Stats & Traffic Reporting

Statistical reports provide a quick insight into how your website is performing from month to month. We identify traffic landing on your website, and where that traffic has originated, whether that is organic traffic, paid traffic, social media, referral, or direct.

Our monthly reporting can include your specific business goals and KPI’s which help you to keep track of your internal performance and report to your co-workers effectively.

Data is obtained via Google Analytics and presented to you in an easy-to-understand format, this enables both us and you to make informed decisions on your marketing strategies, and adjust things if required.

Rankings Reporting

To get a quick insight into how your SEO is performing it is useful to understand where in the search results your pages rank for a related keyword. Following on from our keyword research phase we produce a rankings report based upon the keywords we are targeting in your SEO.

We will take an initial “benchmark” report for where your site ranked prior to us starting the SEO, then produce weekly updates to show the progress of your keyword rankings within Google.

Link Building Reports

Unlike a lot of SEO agencies, we are totally upfront with all the links we build on behalf of our clients. We record all links built in a report so you can keep track of which websites link to yours and the quality of those links.

Within our link-building reporting we also provide lists of link opportunities that have been identified whilst performing your SEO, we also provide feedback on the type of links your competitors are utilising and whether they can be useful for your own SEO.

Timesheet Reporting

Something that sets us apart from the majority of Digital Agencies within the Sheffield area is our timesheet reporting. All of our digital marketing services are based on the number of hours, sold to fit your specific budgets. With this in mind, you would like to know where your money is being spent, our timesheet reporting explains what activity we have been performing and how long it has taken. This helps our clients understand what goes into an SEO campaign and how the time is spent.

Content Creation for SEO

Content is possibly the element of your website which is seen as being the highest priority with regards to SEO, as it is the content on your website which helps you to rank for relevant keywords and phrases in the search engine results pages.

Your website should have well-written, keyword-rich content which is informative and engaging, this will help to improve your SEO as well as provide a good user experience for visitors to your site.

Kumo has a team of content writers who have experience in creating content for a variety of different businesses and industries, they understand how to write effective SEO copy which will help improve your traffic and conversions.

Contact our SEO Specialists

Get in touch with Kumo today to discuss your SEO project, we offer a FREE initial consultation where we can assess your needs and provide you with a proposal outlining our recommended course of action. If you are a Sheffield-based company looking for help with your SEO, please call us on: 0800 321 3742 or fill in our contact form we are keen to start working with you.

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“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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