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What is SEO?

Search Engine Optimisations is the process of improving the visibility and ranking of a website on search engines such as Google, Yahoo, and Bing. The higher your website appears in the SERPs, the more likely people are to click through to your site.

There are two types of SEO; on-page and off-page. On-page optimisation covers all the elements on your website that you can control, such as the content, structure, and design. Off-page optimisation covers all the elements that are not on your website, such as link building and social media signals.

Both on-page and off-page SEO are important for helping your website to rank higher in the search results. However, they each have different impacts on your website’s SEO.

On-page SEO is all about optimising your website’s content and structure to make it as search engine friendly as possible. Important areas of your website code including the page titles, meta descriptions, and page content are focal points for on-page SEO.

Off-page SEO is all about building links to your website from other high-quality websites. These links act as a signal to search engines that your website is trustworthy and authoritative, which helps to improve your website’s ranking.

If you are looking for an SEO agency in Derby who can help improve your website’s SEO then please contact us today via our contact form or call us on 0800 321 3742.

SEO Research

Research forms the foundation of any successful Digital Marketing campaign. We perform extensive SEO research which primarily includes:

  • Keyword Research – Identifying which keywords related to your products or services are being used in Google.
  • Competitor Analysis – Discovering which of your competitors are performing SEO, and identifying opportunities.
  • Sector Research – Gain an understanding of your business sector, and what is required for your website to rank on the first page of Google.

These three areas help us to formulate effective SEO strategies, determine what people are searching for online and identify how your competitors are performing their SEO.

SEO Reporting

Reporting is highly important for any SEO campaign, reports enable you as a business to understand what is working and what isn’t!

Some examples of our SEO reports include:

  • Regular Ranking Reports – We track the keywords your website is targeting via SEO and produce weekly ranking reports to determine where your website ranks for these keywords.
  • Monthly Performance Overview Stats – Statistical reports identifying how your website has performed each month, we track the performance of all marketing channels via this report including your KPIs.
  • Link-building Reports – Link-building is a key element of an SEO strategy, we produce reports on link-building opportunities identified as well as links that have been built to your website.

To gain a good understanding of how your SEO is performing, reports are vital, especially if you are reporting to your company owner or directors.


Kumo has an in-house team that can generate various sorts of content for you, based on a wide range of themes. Our expert writing staff may collaborate with you to create written material that reflects your brand’s tone of voice, tone, and professionalism while also adhering to SEO best practices.

The content we produce is based on the SEO research we have performed, the keywords we have identified through Keyword Research are implemented in your current content or included in new content we produce. This means that we are always growing the number of keywords your website is targeting via SEO, which equates to higher traffic levels.

Ecommerce SEO

If you own an eCommerce website, you know that it is important to get traffic to your website. This is how you make sales and are successful. You can do this by using SEO, which has the potential for your website to be seen by more people than any other kind of marketing.

Ecommerce websites tend to have more pages and product categories than traditional business websites. This makes them easier to target with SEO because more keywords can be targeted. However, it can also make them harder to optimise because more pages need to be looked at.

ECommerce SEO aims to increase the volume of “Buying Traffic” landing on your website. We call traffic that is interested in buying your product “buying traffic”. The more of this type of traffic you get, the higher your conversion rate will be.

We can help improve traffic to your Derby-based eCommerce business by managing your CMS, building backlinks, doing technical SEO work, and creating social media signals.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit

Our Team

Google & Bing Accredited Professionals

Kumo is an accredited Bing Ads agency and Certified Google Partner Agency. We have a huge amount of experience in building highly effective digital marketing campaigns for our clients and have been a certified agency since 2011.

We have a team of experts with a wide range of Google and Bing knowledge. They’re comfortable working in PPC, SEO, and Analytics.

Through our skills, we’ve been able to maintain our Google Partners status and have been recognised by Google as one of the top 30 performing agencies in the UK through their Google Elevator Program.

Google Ads Partner
Microsoft Advertising Partner

Web Page Optimisation

Kumo uses a variety of tools and research to improve your website’s ranking on search engines. This includes using keywords that are relevant to your site, as well as analysing your site’s competition.

There are various areas of your website which may require optimisation, from the technical aspects such are site load speed, the webserver, coding, images, and schema code, through to the content elements and off-site SEO such as inbound links and social media signals.

These areas of web page optimisation, when combined, result in higher ranking positions, increases in time a user spends on your site and higher conversion rates for sales and inquiries.

SEO Analysis and Auditing

Regular analysis of your website, competitors, and business sector enables us to adapt to an ever-changing SEO environment.

As part of our SEO efforts, Kumo reviews a website at regular intervals. We examine how good the website is and then provide suggestions for improvement. If there are any new market developments or algorithm modifications after the initial adjustments, we may alter the website’s settings.

SEO auditing is a method of continuing to monitor the success and development of a website after it has been published. The data from the audit is used to ensure that the website keeps improving.

SEO Consultancy

Kumo has a wide range of different-sized businesses as clients, some of them require a huge amount of SEO support, and we fully manage their SEO campaigns.

Other clients who have their in-house marketing departments may require less support, focused purely on a “consultancy” basis. In this instance we can work with your team and produce an SEO strategy based on your in-house team’s strengths and weaknesses, utilising your resources to work alongside us to manage your SEO project successfully.

If you are looking for an ad-hoc service, we can periodically review your SEO and produce a report containing a series of recommendations. Alternatively, we can offer monthly SEO consultancy and act more like a “project manager” alongside your marketing staff.

If you are interested in working with us on a consultancy basis then please contact us.

Link Building for SEO

Having links to your website from other websites is very important for SEO. When you do link-building correctly, it can result in more traffic and better site rankings.

At Kumo, we believe in using ethical and strategic approaches to develop links for your website. This will assist you to boost the search engine position of your website. To keep up with Google’s algorithms, you need a diverse link profile that includes links from reputable websites.

There are a variety of options for obtaining links to your site. Other websites may provide you with natural, authoritative links. This will assist you in attracting visitors to your website while also improving the position of your website on search engine results pages (SERPs). Finding possibilities, obtaining high-quality links, monitoring incoming links, and managing your site’s link profile.

Google Penalty Recovery

Google can penalise your website using their “Penguin” or “Panda” algorithms. This happens when you do low-quality SEO on your website. In some cases, Google can also penalise your site manually.

Some businesses and SEOs misuse tactics that can get your website banned from Google or Bing. This might result in a penalty, which means that search engines may exclude your site from their results pages.

If your website has been banned, several procedures will be utilised to eliminate any hazardous links and disavow any bad ones. This can aid in the removal of the penalty as well as improve your website’s performance in Google Search.

National SEO Strategies

Kumo can help your website to rank in the search engines when people from all over the UK are looking for your products or services.

Through our SEO research, we can identify opportunities for your website to attract higher volumes of traffic from potential customers searching from anywhere in the UK.

National SEO is usually more competitive than Local SEO, due to the number of other websites competing for positions in the Search Engine Results, with this in mind, it may be more difficult to rank nationally than locally. However, once you start ranking for national keywords the traffic potential is far higher.

Local SEO

If you are specifically looking to increase your exposure to potential customers within Derby and the surrounding areas then Local SEO can help.

By performing Local SEO on your website Kumo can help to increase the ranking positions of your web pages for users searching for a local supplier or service.

To perform Local SEO we utilise a combination of on-page optimisation (including location keywords), off-page optimisation (such as local citations and link building) and Google My Business optimisation.

For some businesses, it may make sense to focus purely on Local SEO, while others will want to target both Local and National keywords depending on their products or services.

Social Media

The search engine ranking of your website can be improved by utilising social media. We can promote your content on social media and make sure it’s updated on the major platforms regularly.

By gaining more exposure on social media websites, Google and the other search engines will see these as “social signals”, these are great indicators that your company is popular and trusted in your sector, which may help to improve your organic / SEO rankings.

Request a Free SEO Audit

Contact our team of experts today to request a free initial SEO overview audit and discuss your project requirements.

Request a Free SEO Audit


“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

0115 964 8205

Office 29
NBV Enterprise Centre,
David Lane,
NG6 0JU.

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