SEO Derby

SEO Research

Research forms the foundation of any successful Digital Marketing campaign. We perform extensive SEO research which primarily includes:

• Keyword Research – Identifying which keywords related to your products or services are being used in Google.
• Competitor Analysis – Discovering which of your competitors are performing SEO, and identifying opportunities.
• Sector Research – Gain an understanding of your business sector, and what is required for your website to rank on the first page of Google.

These three areas help us to formulate effective SEO strategies, determine what people are searching for online and identify how your competitors are performing their SEO.

SEO Reporting

Reporting is highly important for any SEO campaign, reports enable you as a business to understand what is working and what isn’t!

Some examples of our SEO reports include:

• Regular Ranking Reports – We track the keywords your website is targeting via SEO and produce weekly ranking reports to determine where your website ranks for these keywords.
• Monthly Performance Overview Stats – Statistical reports identifying how your website has performed each month, we track the performance of all marketing channels via this report including your KPIs.
• Link-building Reports – Link-building is a key element of an SEO strategy, we produce reports on link-building opportunities identified as well as links that have been built to your website.

To gain a good understanding of how your SEO is performing, reports are vital, especially if you are reporting to your company owner or directors.

Content

Kumo has an in-house team that can generate various sorts of content for you, based on a wide range of themes. Our expert writing staff may collaborate with you to create written material that reflects your brand’s tone of voice, tone, and professionalism while also adhering to SEO best practices.

The content we produce is based on the SEO research we have performed, the keywords we have identified through Keyword Research are implemented in your current content or included in new content we produce. This means that we are always growing the number of keywords your website is targeting via SEO, which equates to higher traffic levels.

SEO Consultancy

Kumo has a wide range of different-sized businesses as clients, some of them require a huge amount of SEO support, and we fully manage their SEO campaigns.

Other clients who have their in-house marketing departments may require less support, focused purely on a “consultancy” basis. In this instance we can work with your team and produce an SEO strategy based on your in-house team’s strengths and weaknesses, utilising your resources to work alongside us to manage your SEO project successfully.

If you are looking for an ad-hoc service, we can periodically review your SEO and produce a report containing a series of recommendations. Alternatively, we can offer monthly SEO consultancy and act more like a “project manager” alongside your marketing staff.

If you are interested in working with us on a consultancy basis then please contact us.

Link Building for SEO

Having links to your website from other websites is very important for SEO. When you do link-building correctly, it can result in more traffic and better site rankings.

At Kumo, we believe in using ethical and strategic approaches to develop links for your website. This will assist you to boost the search engine position of your website. To keep up with Google’s algorithms, you need a diverse link profile that includes links from reputable websites.

There are a variety of options for obtaining links to your site. Other websites may provide you with natural, authoritative links. This will assist you in attracting visitors to your website while also improving the position of your website on search engine results pages (SERPs). Finding possibilities, obtaining high-quality links, monitoring incoming links, and managing your site’s link profile.

Google Penalty Recovery

Google can penalise your website using their “Penguin” or “Panda” algorithms. This happens when you do low-quality SEO on your website. In some cases, Google can also penalise your site manually.

Some businesses and SEOs misuse tactics that can get your website banned from Google or Bing. This might result in a penalty, which means that search engines may exclude your site from their results pages.

If your website has been banned, several procedures will be utilised to eliminate any hazardous links and disavow any bad ones. This can aid in the removal of the penalty as well as improve your website’s performance in Google Search.

National SEO Strategies

Kumo can help your website to rank in the search engines when people from all over the UK are looking for your products or services.

Through our SEO research, we can identify opportunities for your website to attract higher volumes of traffic from potential customers searching from anywhere in the UK.

National SEO is usually more competitive than Local SEO, due to the number of other websites competing for positions in the Search Engine Results, with this in mind, it may be more difficult to rank nationally than locally. However, once you start ranking for national keywords the traffic potential is far higher.

Local SEO

If you are specifically looking to increase your exposure to potential customers within Derby and the surrounding areas then Local SEO can help.

By performing Local SEO on your website Kumo can help to increase the ranking positions of your web pages for users searching for a local supplier or service.

To perform Local SEO we utilise a combination of on-page optimisation (including location keywords), off-page optimisation (such as local citations and link building) and Google My Business optimisation.

For some businesses, it may make sense to focus purely on Local SEO, while others will want to target both Local and National keywords depending on their products or services.

Social Media

The search engine ranking of your website can be improved by utilising social media. We can promote your content on social media and make sure it’s updated on the major platforms regularly.

By gaining more exposure on social media websites, Google and the other search engines will see these as “social signals”, these are great indicators that your company is popular and trusted in your sector, which may help to improve your organic / SEO rankings.