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What is SEO?

Search Engine Optimisation, more commonly known as SEO, is the process of site and web page optimisation in order to appear in a prominent position within search engine results pages (SERPs). The higher up the rankings a site or page is for a given term, the more likely a user is to click and visit.

This type of traffic is referred to as ‘organic’. It differs from other search engine marketing channels such as pay per click, in that it aims to appeal to a wide number of ranking factors and algorithmic patterns and be served as natural source for user queries.

Research

Research forms the backbone of digital marketing campaigns. Company, sector, competitor and keyword research play a pivotal role for onsite targeting. It identifies the actual terms and phrases that people are actively looking for. We perform this process to ensure your pages are optimised to be visible to active searchers.

With solid research for onsite and offsite elements, the foundations can be laid to give your campaign every opportunity to perform as well as possible.

Reporting

We keep a firm eye on your target keywords and their ranking positions in the search engines. This information is relayed clearly and concisely, presenting you with a visual representation on the direction of your site. Analytical feedback is also provided on a regular basis, detailing traffic and conversion trends amongst a number of other areas.

As part of the SEO process, monthly reports are compiled detailing traffic, site performance, conversions and which pages of your site are performing better than others. This provides measurable progress and offers insights into which web pages are pulling in traffic and how others can be revised and improved.

Content

Kumo employs a team of talented copywriters able to produce an array of content types based on a diversified range of topics. Our staff writers can work with you to create copy for your pages that portrays your brand’s tone, style and professionalism as well as conforms to appropriate search engine optimisation elements and algorithms, such as Google Panda.

Our creative process can be used to develop content and strategies that help promote your business across a variety of channels with valuable and unique assets. It has often been touted that ‘Content is King’ and the text-based search engine crawlers rely heavily on finding information in written copy.

Ecommerce Marketing

For online retailers looking to shift more of their products, category and product pages need to be optimised for optimum performance.

There are plenty of businesses showcasing how to, and how not to, implement ideal eCommerce strategies.

We specialise in enhancing traffic, rankings and search listings for online vendors through CMS management, link building, technical SEO and social signals.

Our Team

Google & Bing Accredited Professionals

Our team of online marketing professionals have specialisations covering a wide range of online marketing disciplines. This allows our marketing departments to work cohesively on client projects and deploy comprehensive strategies that deliver data driven results.

Each of our staff members are qualified in a wide range of Google and Bing certifications that ensure proficient knowledge in multiple areas of PPC, SEO, Analytics and more.

Kumo are one of the top 30 performing Digital Agencies in the UK as recognised by Google’s Elvator programme and our continued performance levels achieved to maintain our Google Partners status.

Bing Ads Partner

Web Page Optimisation

Using an array of tools and research, Kumo optimises pages to enhance SERP positioning.

This includes ensuring technical SEO elements are present, correct and functioning as efficiently as possible. We are able to take care of all aspects of your site’s health, improving and correcting elements where necessary.

Making use of a wide number of technical aspects, such as Schema markup, page speed enhancements, HTML improvements, site architecture and more, user experience is boosted, resulting in ranking improvements, more time spent on site and a higher chance of conversions.

Website Analysis and Audit

As part of the SEO campaign, Kumo audits a site at regular intervals. We establish the immediate quality of a given site and recommend improvements when a client first comes on board. After initial fixes, algorithm updates and new industry trends can be adjusted for in the future should there be a need for such action.

The auditing process allows for continued monitoring of onsite and offsite aspects that can have both positive and negative impacts on the SEO campaign. This data is invaluable for the continued success of services as it ensures the best tactics are constantly in play.

Consultancy

Larger companies that manage campaigns in house don’t always need an ongoing monthly agreement. To accommodate this, we offer an SEO consultancy service that allows you to initiate a campaign, report on potential problematic areas or define and adopt a recovery strategy if needed.

Our team members have a wealth of experience in preparing and implementing an online strategy that meets outlined aims and targets of a client.

Link Building

Kumo employs ethical and tactical link building methods in the deliverance of all SEO packages. Backlinks are a major factor in organic search engine marketing and play a key role. A diversified link profile with inbound links from trustworthy sites can help propel your website higher up search rankings, keeping in line with algorithms such as Google Penguin.

There are many ways to approach link acquisition and a number ways to obtain natural, authoritative inlinks to your site. These drive traffic from their location as well as aid in organic ranking positions in SERPs. Our process covers identifying opportunities, gaining quality links, profiling incoming links and maintaining a healthy link profile.

Google Penalty Recovery

Due to some companies and SEOs using unethical, ‘black hat’ tactics, combined with the ever-evolving landscape of organic algorithms, many sites have been handed penalties. These punishments, such as Penguin penalties and Manual Actions, can often result in a site being disregarded completely by the likes of Google and Bing.

Depending on the nature and severity of your penalty, a range of strategies will be incorporated to clean your site’s link profile and disavow toxic links in order to have the penalty lifted.

National Strategies

The Kumo team is well averse providing national strategies. These services cater to companies that offer their services throughout Nottingham and the rest of the UK, as well as eCommerce online retailers selling their products both national and internationally.

Comfortable with a wide range of content management systems, including WordPress and Magento, our staff members aim to put your site, products and content in front of the eyes of people you are trying to reach, all over the country.

Local SEO

Local SEO strategies are perfect for service sector based businesses and sites aiming to boost their traction and exposure in specific areas, towns and cities. The idea is to let search engines know that you serve a given area.

In the past, some marketers have tried to force their way into local results by appending a given town or city onto a keyword and hammering it. The fact is that this no longer a scalable strategy and a multitude of industry best practices are a much better avenue to explore.

Social

Social media is playing an increasingly important role in search engine optimisation. We can share your content, schedule posts and ensure consistency across the major social channels.

Kumo has a successful history in crafting and carrying out social campaigns that can ultimately aid in the deliverance of the SEO strategy.

Testimonial

“Kumo have been fantastic for A1 Comms, our leads from SEO & PPC have vastly improved over the last 3 years”

Tonia Baldwin, Sales Director at A1 Comms.

Contact Kumo Today

Please get in touch to discuss your project requirements using the details below, or email us via the contact form.

Contact Details

Telephone:
0115 964 8205

Address:
Office 29
NBV Enterprise Centre,
David Lane,
Nottingham.
NG6 0JU.

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