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When creating content for your website, it can be easy to focus heavily on keywords, search volume and rankings while overlooking something much more fundamental – spelling and grammar. But do spelling and grammar actually affect how well your website performs in the search engine results pages (SERPs)? Will a few typos cause your rankings […]

Writing a website page might seem straightforward. After all, it is just a case of putting some words together and publishing them online, right? Unfortunately, it is rarely that simple. A good website page needs to do several things at once. It needs to capture attention, communicate information clearly, reflect the brand, encourage visitors to […]

Halloween is the perfect time to embrace everything frightening, from haunted houses and creepy costumes to horror films and spooky stories. But there are some things that can be genuinely terrifying for businesses, and they have nothing to do with ghosts or ghouls. Poor marketing decisions can haunt a brand long after Halloween has ended, […]

Google’s search algorithm is always changing. What worked for SEO ten years or even six months ago probably won’t work as effectively now. That’s been the same for a long time, with Google having undergone multiple algorithm changes and updates over the years.  All of those updates fundamentally change how websites are ranked. Panda, Penguin, […]

Has your website disappeared from the search engine results pages (SERPs)? If so, you’re likely wondering why and how to fix the problem. It’s not an uncommon issue, and the fixes are usually simple, with gradually improving results. However, when your website does ghost the SERPs, you’ll be sure to notice the difference. Let’s take […]