Blog

Businesses have more ways than ever to connect with potential customers. From social media and email marketing to paid advertising and online marketplaces, there’s no shortage of channels to choose from in this day and age. However, while such platforms can be a valuable asset to a business, your website is actually more than just […]

When you run a marketing blog, it can be tough to decide what to write about. First things first, though, you need to begin by making a content calendar. This is where you’ll be putting all of your ideas, research and dates.  It will help you to keep track of what needs to be written […]

International Coffee Day (ICD) is about more than just having an excuse to celebrate a great, authentic cup of coffee. For cafes, restaurants and coffee shops, it’s a useful marketing opportunity that can be used as a way to attract new customers and reengage existing ones.  ICD should be made to work for you, generating […]

Your website is often the first real interaction a potential customer will have with your business, even before they make an enquiry or pick up the phone to speak with you directly. As such, its power shouldn’t be underestimated in a digital world. While there are some sites that perform smoothly and have a great […]

The path from a potential customer discovering a business to eventually making a purchase is rarely as simple as clicking an advert and immediately buying a product or service. Modern customers have access to more information than ever before. That’s why it’s important to know and understand the customer journey, from start to finish. So, […]