Blog

Marketing is notorious for its buzzwords. From “omnichannel” to “CAC” and everything in between, marketers often sound like they’re speaking a different language. If you’ve ever nodded along without fully grasping the terminology, you’re not alone. This article breaks down some of the most common marketing jargon and explains what it really means in practical, […]

Black Friday and Cyber Monday are crucial dates in the marketing calendar. They’re also important dates if you work in retail. Black Friday and Cyber Monday are two days in the year when goods and products are heavily discounted so that consumers can secure a bargain. Over the years, it has become far more competitive […]

Search engine optimisation (SEO) and social media marketing are two cornerstones of digital strategy. While they operate on different channels, their influence on one another is undeniable. A strong social media presence can indirectly boost SEO performance, driving traffic, improving brand visibility and influencing search engine rankings. But more specifically, how does social media affect […]

Halloween isn’t just about costumes, chocolates, pumpkin spice and all things nice – it’s also a prime time for businesses to capture seasonal traffic. Whether you run an e-commerce store, a local business or a blog, October presents a unique opportunity to rank for timely queries and attract new customers. But with limited time and […]

In today’s digital world, a website often makes the first impression for a brand or business. But while sleek visuals and creative layouts might impress at first glance, users care most about usability, clarity and functionality. That’s why complaints about website design are so common and so important to address. Let’s explore the most frequent […]