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Halloween is the perfect time to embrace everything frightening, from haunted houses and creepy costumes to horror films and spooky stories. But there are some things that can be genuinely terrifying for businesses, and they have nothing to do with ghosts or ghouls. Poor marketing decisions can haunt a brand long after Halloween has ended, […]

Google’s search algorithm is always changing. What worked for SEO ten years or even six months ago probably won’t work as effectively now. That’s been the same for a long time, with Google having undergone multiple algorithm changes and updates over the years.  All of those updates fundamentally change how websites are ranked. Panda, Penguin, […]

Has your website disappeared from the search engine results pages (SERPs)? If so, you’re likely wondering why and how to fix the problem. It’s not an uncommon issue, and the fixes are usually simple, with gradually improving results. However, when your website does ghost the SERPs, you’ll be sure to notice the difference. Let’s take […]

Halloween isn’t just about costumes, pumpkins and trick-or-treaters. There’s a lot more to it than first meets the eye, especially in the world of marketing. For businesses, especially small ones, it’s an opportunity for you to have a little fun with your marketing and to attract attention as a way of giving customers reasons to […]

Running a PPC (pay-per-click) campaign can sometimes be both easy and tricky at times. When you put your budget into advertising, you should wait for the results to come in, in the hope that they’re worth waiting for at the end.  But how do you know if your PPC campaign is actually delivering results or […]