Blog

When you think of Black Friday, massive discounts and flash sales immediately come to mind. While slashing prices can drive quick sales, it’s not always sustainable. This is especially the case for small businesses or premium brands that don’t want to devalue their products. The good news?    You don’t need deep discounts to make […]

Blogging remains one of the most effective ways to build brand authority, attract organic traffic and connect with your audience. But one of the most common questions bloggers and businesses face is: “How often should I publish new blog posts?”. The answer very much depends on your resources, audience, time and goals.  However, there are […]

Every year, the holiday shopping season seems to start earlier, last longer and get noisier. Two days still dominate the retail calendar: Black Friday and Cyber Monday. Marketers often wonder – should we treat them as separate opportunities or combine efforts into one big push? If this is a conundrum that you’re facing, then you’ve […]

Marketing is notorious for its buzzwords. From “omnichannel” to “CAC” and everything in between, marketers often sound like they’re speaking a different language. If you’ve ever nodded along without fully grasping the terminology, you’re not alone. This article breaks down some of the most common marketing jargon and explains what it really means in practical, […]

Black Friday and Cyber Monday are crucial dates in the marketing calendar. They’re also important dates if you work in retail. Black Friday and Cyber Monday are two days in the year when goods and products are heavily discounted so that consumers can secure a bargain. Over the years, it has become far more competitive […]