Blog

Running a PPC (pay-per-click) campaign can sometimes be both easy and tricky at times. When you put your budget into advertising, you should wait for the results to come in, in the hope that they’re worth waiting for at the end.  But how do you know if your PPC campaign is actually delivering results or […]

A blog is one of your most valuable assets online when it comes to executing a digital marketing strategy. It has the ability to attract visitors through search engines, showcase your expertise, strengthen your brand and give your customers, both new and existing, a reason to be loyal to you and your brand.  However, there’s […]

Businesses have more ways than ever to connect with potential customers. From social media and email marketing to paid advertising and online marketplaces, there’s no shortage of channels to choose from in this day and age. However, while such platforms can be a valuable asset to a business, your website is actually more than just […]

When you run a marketing blog, it can be tough to decide what to write about. First things first, though, you need to begin by making a content calendar. This is where you’ll be putting all of your ideas, research and dates.  It will help you to keep track of what needs to be written […]

International Coffee Day (ICD) is about more than just having an excuse to celebrate a great, authentic cup of coffee. For cafes, restaurants and coffee shops, it’s a useful marketing opportunity that can be used as a way to attract new customers and reengage existing ones.  ICD should be made to work for you, generating […]