Category: Advice

Customer pain points can hold a business back from repeat sales and new clients. It’s important that you uncover what those pain points are so that they can be acted upon and improvements can be made. But what are customer pain points, and how can they be identified as quickly and as efficiently as possible? […]

It might be a bit disheartening to learn that your website has a particularly high bounce rate. But it’s important to keep in mind that this could be for a number of different reasons. It shouldn’t be looked at as a failure. It should be viewed more as an opportunity for change and improvement. So […]

Rebranding your business can be an overwhelming task for any business owner. But as daunting as it might seem, there are several ways in which your company can benefit from it. If you’re thinking about undergoing a rebrand, there are a few things you’ll need to think about first and one of those things is […]

Blog content is a fresh, creative way of keeping your readers up to date with company news and industry hints and tips. But like with everything, blog posts can become stale and outdated over time, and they would therefore require refreshing and repurposing in order to meet the expectations of today’s modern audience. It will […]

It happens to every writer at some point in their career. It’s almost an inevitable part of the job. Where it doesn’t happen very often, a writer knows when a block is about to set in – your prose ends up making no sense, there are typos everywhere, and you start to lack the motivation […]