Category: Beginners SEO

Visibility in local search results is incredibly important for small businesses. It can be the difference between a quiet week and a fully booked or busy schedule all around. Whether you run a coffee shop, a florist, a dental practice or even a plumbing company, local SEO (search engine optimisation) is imperative when it comes […]

Search engine optimisation has changed dramatically over the last decade or so. What worked before, such as keyword stuffing, mass backlinks, thin content and manipulative tactics, can now damage your visibility, reduce traffic and even trigger penalties by the Google search engine.  Many websites struggle to rank, not because they lack potential, but because they […]

Simply having a website or another type of presence online just isn’t enough these days. You need people to actually find the online content you’re putting out there. This is where search engine optimisation (SEO) comes in.  Whether you’re running a blog, a business website or an e-commerce store, SEO helps your content to appear […]

Publishing frequency might not seem all too important when it comes to SEO. But it actually plays an integral role in the art of marketing and getting content noticed effectively online. The rate at which you publish blog posts is one of the most misunderstood and underestimated parts of SEO.  While there’s no universal “magic […]

Schema Markup is a form of structured data that helps search engines to better understand the content that exists on your website. By adding this extra layer of information to your website pages, you will make it easier for search engines, like Google, for instance, to interpret your content.  It also enables search engines to […]